Jon Persson

I run Cultmethod. I’ve spent ten years building brands for founders, more than 100 of them start to finish, and I co-own Greco Gum, a multi-seven-figure health brand.

Founder, Cultmethod Based in Cyprus

Jon Persson on Chios, the Greek island where Greco Gum's mastic is grown

I’ve built brands for authors, consultants, advisors and DTC founders.

Clients featured in

  • The Wall Street Journal
  • The New York Times
  • Fast Company
  • CNBC
  • The Tim Ferriss Show

I build brands for clients and run my own.

A blue Greco Gum tin on a stone table beside a sieve of raw mastic resin and an olive branch

Greco Gum

I’ve co-owned Greco Gum since we launched it in 2021 and built its brand: the positioning, the identity, the tin and the store.

Besides Greco, I co-own another health company and two media sites.

Since
Launch, 2021
First year
Six figures, no paid ads
Customers
70,000+
The Greco Gum case study

What the work did for clients.

  • Creme Carpets

    Flooring retailer

    Revenue grew 77% in the year after the rebrand: new positioning, a new name, a new identity and a new website.

    How it happened

  • Suncoast Watersports

    Watersports business

    Geoff Click, the CEO, attributes more than $100,000 in online sales growth to the new website in its first year.

  • Ed Latimore

    Author, Penguin Books

    Six years of positioning, identity, website and content. His writing went from a hobby to a multi-six-figure business.

    Case study

  • Spruce CBD

    CBD brand

    Tony Spencer, the founder, reported new daily records for conversion among new users.

  • Benoît Clément

    Carbon-market consultant

    He was ashamed to send people to his old site. After the new positioning and site came consulting requests and advisory board offers.

    Case study

  • Jimmy Soni

    Author, Simon & Schuster

    Positioning, an identity and a site with a page for every book, built in one month to catch the launch of The Founders, his PayPal biography.

    Case study
“The other guys don’t have a Jon, and even if they did, I’m not sure they would do the work. But everyone should have a Jon.”
Ed Latimore Author, Penguin Books

  • “Jon is one of the few designers in my network that I trust completely, and one of a handful whose process is exceptionally effective at translating visions into full-stack branding.”

    Connor Fowler Brand designer for Jordan B. Peterson

  • “A great blend of practical skills and strategic insight. Beyond that, he brings something even rarer to every client engagement: integrity.”

    Alastair Pitts Copywriter, Words For Founders

  • “Jon is not just talented at what he does, he’s also not a pain in the ass. With Jon there’s no drama or ego, and he’s easy to deal with.”

    Ryan Glover Founder, Hypothesis

  • “Jon’s process really moved the ball forward for me. He helped me think critically about my brand and distilled all my different ideas into something actually marketable. A professional’s professional.”

    Dennis Walsh Founder, Crosscut

  • “Jon is a structured thinker who is able to extract important ideas and recombine them in useful ways, without being a nerd about it.”

    Thijs Brilleman Co-founder, Factorion

  • “I’d struggled to find brand consultants who can follow through to execution. Jon gets to the soul of a brand and brings it out in consistent visuals that are easy for non-experts to follow.”

    Stephen Pratley Conversion Consultant, The Conversion Co

What I believe about brands.

Client work and running my own companies taught me these. They’re also why the sprint works the way it does.

  1. You can’t see your own brand from the outside.

    You know what you meant, so you read it into everything you’ve made. Customers only see what’s on the page. That gap is why very good operators end up explaining on sales calls what their brand should already say.

    More in The glass jar

  2. A new logo won’t fix a positioning problem.

    Most founders who come to me for a logo need something else first: a clear answer to who it’s for and why them. Every sprint starts with positioning, and the identity is built to carry it.

    More in Brand vs. logo vs. identity

  3. One person should make the call.

    Research and feedback frame the problem, but they shouldn’t make the decision. Feedback that doesn’t make the work more distinct only sands it down. In the sprint you decide, and I tell you plainly what I’d do.

    More in The dangers of design by committee

  4. Brand work doesn’t need months.

    Good creative work is a series of steps, done with a blue-collar mindset rather than a wait for inspiration. Strip out what doesn’t change the outcome, fix the dates, and a complete brand fits in ten working days.

    More in The business value of design

  5. A brand book doesn’t write your next email.

    Most agency projects end in a brand book PDF. I’d rather leave you with tools you use: the site live, the files in your name, and a voice kit in Claude or ChatGPT that drafts your next email in your voice.

One founder a month, ten working days.

The Brand Sprint is how I work with founders: positioning, a visual identity, a website and a voice kit, delivered in ten working days at a fixed price.

You work with me from kickoff to launch. I write the positioning and the copy and lead every decision, and a small team I’ve worked with for years handles design and production with me.

Your part takes two hours at most: a 60-minute kickoff, a 30-minute concept review and a short handoff.

The next slot is $2,000, fixed. Half to book your start date, half at handoff.

Apply How the ten days run
Founding slots Updated 21 Oct 2026
  1. Slot 1 Starts Jan 2027 $2,000 Open
  2. Slot 2 Starts Feb 2027 $4,000 After slot 1
  3. Slot 3 Starts Mar 2027 $6,000 After slot 2
  4. Slot — Starts From Apr 2027 $8,000 Standard price

The next start is January 2027.

I read every application and reply within 24 hours.

Apply

Questions first? jon@cultmethod.com