“You’re pushing me to think bigger about my work.”
Jimmy Soni Author, Simon & Schuster

Client

Jimmy Soni

Helping an author connect with his readers

Sector
Author
Scope
Positioning, messaging, identity, website
Engagement
One month, November 2021
Logo design for Jimmy Soni
01 Logo

The brief

Jimmy was already a successful author with no real home online, and his PayPal biography, The Founders, was due out in February 2022.

What we made

Positioning, a logo and emblem, colours, a website with a page for every book, and social templates, built in time to catch the launch traffic.

Simplified logo design for Jimmy Soni
02 Emblem
Photo of Jimmy Soni rendered in a halftone pattern
03 Brand photography
Instagram carousel sharing lessons from the founders of PayPal
04 Instagram carousel
iPads showing sections of a blog post about Claude Shannon
05 Blog post
Image displaying Jimmy Soni's main brand colors; blue, red, off-white, and off-black.
06 Brand colors
Blurb for Jimmy Soni's book, by Walter Isaacson, author of the famous Steve Jobs biography
07 Book blurb
Screenshot of the above-the-fold section of the web page showcasing Jimmy Soni's book, "The Founders"
08 Book page
Section of the sitemap for Jimmy Soni's website
09 Sitemap
Book card UI components from Jimmy Soni's website
10 Book cards
iPhones showcasing different pages of Jimmy Soni's website
11 Website
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All work