Look as good as you actually are.

Your business has outgrown your brand. We fix that in two weeks: positioning, identity, a website, and a voice kit that keeps writing like you.

You work with Jon. Brand strategist · 7-figure operator

Apply

Two weeks from kickoff to launch.

Apply for a slot

Day 1

Kickoff call

Tell us about the business, the customers you want and where the brand lets you down. Thirty minutes at most, then we write your positioning.
Day 4

Concept review

Two identity concepts, built on the positioning you signed off. Pick one in a 15-minute call and we build out the rest.
Day 9

Site preview

Click through your new site on a preview link. Comment wherever you want a change, and we make it.
Day 10

Launch

The site goes live, and you can edit it in a visual editor or through your AI. Logo files, style guide and a voice kit set up in your Claude or ChatGPT, all yours.

You already write with AI. Now it sounds like you.

Your emails, posts and product pages start in ChatGPT or Claude, and out of the box they come back sounding like everyone else’s. The voice kit loads your positioning, tone and real examples into the AI you already use, so drafts come back in your voice and need far less fixing.

Write the newsletter sign-up blurb for our homepage.

A real brand voice

Most brands think you’re an idiot.

Which is why they send you boring, watered-down nonsense, day after day.

We like to bring you something different. So if you’re curious to see what we mean, subscribe below.

Drag to compare. The right side is Greco Gum’s live homepage copy, written by Jon. A voice kit is built to reproduce your voice.

Skip the six-month agency project.

Cultmethod

Typical agency

Time

Two weeks

3–6 months

Price

From $2,000, fixed

$20k–$90k

Who does the work

Jon and a small team he’s worked with for years

Juniors, after the pitch

What you leave with

A brand, a website, and a voice kit that keeps writing

A brand book PDF

Time: Two weeks 3–6 months
Price: From $2,000, fixed $20k–$90k
Who does the work: Jon and a small team he’s worked with for years Juniors, after the pitch
What you leave with: A brand, a website, and a voice kit that keeps writing A brand book PDF

“I attribute over $100,000 in online sales growth the first year we had our new website.”

Geoff Click CEO, Suncoast Watersports
“Spruce has been setting new daily records for conversion rate on new users. I've already cold-messaged people in my network who'd benefit, which I rarely do. I can safely predict a high return on investment for them all.”

Tony Spencer Founder, Spruce CBD
“Figured out precisely what I need to communicate, and built the mechanism that does it for me. Thanks to them, I have consulting requests and advisory board member offers.”

Benoît Clément Management Consultant
“Our brand has gained standing in the market as we've moved from a tiny shop to a real competitor, and the new design and logo are a big part of that. I've already recommended Jon to three other companies.”

Adam Richlin CEO, Lightbulb Rentals
“A brand that instantly resonates with my target audience. Without it, I wouldn't have the brand loyalty or cult following that I have today.”

Logan Wright Founder, Greco Gum
“We've more than doubled our following and are close to a major partnership deal. Jon is chill, but he has very keen insight and isn't satisfied with surface-level answers.”

Jared Todd Co-founder, ghost startup
“I'm not sure if I can express how much I love the new branding. You got it just right.”

Joe Fusaro Founder, DataChef
“Jon has helped me elevate Discover Catholic Business to a level that was only a daydream. DCB has gone from a “project” that I kicked down the road to a full time business that has gained the “snowball” effect.”

Zachary Founder, Discover Catholic Business
“You set clear expectations up front and delivered on them throughout. One of the best consulting experiences I've ever had. Period.”

Russ Thornton CEO, Wealthcare for Women
“Artistry, business, and technology integrated into one. The work we did together 5 years ago continues to pay dividends even today.”

Ed Latimore Author, Penguin Books
“You will have a far better experience with Cultmethod than anyone else. Complete alignment.”

Kyam Calvert Founder, Calvert and Son
“Jon delivered a professional website, a cohesive brand identity and a compelling logo in less than a month, at a very reasonable price. His method is structured and highly effective.”

Betza Camacho CEO, Triarama
“Going back and forth between our old site and your designs, I'm loving what you made even more. It was a tricky project in a different language, and we're really happy we had your help.”

Travis Johnson Vice President, Kinetikos
“Jon was really, really masterful in pulling out of me the inputs he needed to put together a cohesive brand.”

Jonathan Schwartz Founder, House Hack Los Angeles
“Jon's process really moved the ball forward for me. He helped me think critically about my brand and distilled all my different ideas into something actually marketable. A professional's professional.”

Dennis Walsh Founder, Crosscut
“He'll help you create a brand that you feel proud of and can't wait to show off to the world. He's expensive. But he's very, very talented.”

Tsavo Neal Founder, Tsavo Neal Consulting
“Jon is a structured thinker who is able to extract important ideas and recombine them in useful ways, without being a nerd about it.”

Thijs Brilleman Co-founder, Factorion
“Jon is one of the few designers in my network that I trust completely, and one of a handful whose process is exceptionally effective at translating visions into full-stack branding.”

Connor Fowler Brand designer for Jordan B. Peterson
“A great blend of practical skills and strategic insight. Beyond that, he brings something even rarer to every client engagement: integrity.”

Alastair Pitts Copywriter, Words For Founders
“The visual identity part of branding was the easy part for me. I needed help creating a targeted offering, and Jon helped me achieve that goal.”

Nahed Khairallah Founder, Organized Chaos
“Super, super helpful feedback. Videos like this are why I will refer clients to you forever.”

Jimmy Soni Author, Simon & Schuster
“Jon was patient and thorough, and pushed back when I wanted to settle for something less than ideal. I'm glad he did, because in the end we landed on a really great name.”

David Morgan Owner, Creme Carpets
“I've gotten many compliments this past year on the website design.”

Sean Hennigan Managing Partner, TWS Advisory
“We sat with it for a couple of days and we're very impressed. Love the purple, love the logo, the fonts, the mock-ups. Great job!”

Floyd Palser CEO, Suitesy
“Your Brand Brief hit home so hard that I copied big chunks of it straight into our new website.”

Fabian Peter Managing Director, Peter.SAARLAND
“Jon's strategic approach to branding turned out to be invaluable. It gave us the confidence and clarity of vision we needed to take on the old giants of our industry.”

Tomasz Strzemecki Founder & CEO, Passion Motors
“A great experience. I was going to have our regular designer do it, but your work is better.”

Allen Walton Founder, SpyGuy
“Jon is just a pleasant person to work with. He always seems genuinely interested, and not only in the things that are business-related.”

Mathijs van der Vegt Co-founder, Factorion
“I'd struggled to find brand consultants who can follow through to execution. Jon gets to the soul of a brand and brings it out in consistent visuals that are easy for non-experts to follow.”

Stephen Pratley Conversion Consultant, The Conversion Co
“You're a modern-day Chermayeff. I couldn't be happier with the work, and your service has been extremely valuable for me.”

Dusty Jameson CEO, EnviroSolutions
“Extremely professional, flexible and a joy to work with. I'm thrilled with how everything turned out.”

Daniel Kelly Performance coach
“You're the best. Your professionalism and flexibility have not gone unnoticed or unappreciated.”

Clark Willcox Business coach
“I'm really happy with the look, and the site is performing well. Love your attention to detail.”

Rachel Smith Founder, Rachel's English
“You did a wonderful job on my website. I couldn't be happier.”

Dr. Phillip Hash Founder, ARKlight
“Ridiculously quick execution, delivered on time and past expectations. The effort and skill for the money is hard to beat anywhere.”

Drew McCoy Owner, T-Shirt Express
“We're so happy we took the leap with someone who understands who we are, and has the skill set to deliver.”

Rachel Sager Founder, Sager Mosaics
“Thank you for bringing my jumbled ideas into focus.”

Rain Carlson CEO, CoreCorp Solutions Group
“The job you did on the branding side of things was superb. I'm really happy with the outcome.”

Fidel Gonzalez Principal Engineer, Mincka Engineering
“I like the holistic approach: it's not just about design. Jon helped me understand that this process is more than just making designs and logos.”

Daniel Sanchez Fitness coach
“We're about a year into the new brand and it has helped us tell our story.”

Peter Scudner Chairman, Triode Media Group
“I'm super jazzed about this site. I love it!”

Cam F Awesome Speaker, Awesome Talks
“Great job on the sitemap and the core ingredients of each page. Very well considered. What an excellent job you did with this project.”

Kevin C. Whelan Everspaces
“The new site looks fantastic! Years later it's still holding up well, and I'm very pleased with it.”

Dr. Grayson Wheatley Physician, BadAorta.com
“The website looks and performs far better than it did before. Very well put together, and a ton of value. I've recommended Jon a few times already.”

Matt Stephens Fitness & nutrition coach
“The layouts are impressive. I'm really pleased with them.”

Alexander Cortes Strength coach
“You are the best, Jon! Everyone agrees the new name is better, and the website is great.”

Jason Andrews Hypnosis coach