The word I use for folks like Jon is ‘sharp.’
He helped me get to the root of what my brand stands for and why I do what I do — and how to communicate that to potential customers in a way that makes them pay attention.
As a person, Jon is incredibly warm and sweet, intelligent and clear-thinking. I felt at ease staking out this new direction for my business with him. He really exceeded all my expectations.
Ryan Glover, Clever Beagle
What I do
I make sure customers choose you, not your competitors.
Welcome to CultMethod, the world’s smallest creative agency. My name is Jon, and I’m a brand strategist and designer.
I help small businesses get noticed, attract more customers, build loyalty, command higher prices—and make more money.
How? By strengthening your brand through effective design and compelling messaging.
Here's how I can help you:
If you sell to businesses…
I can help you overhaul and strengthen your brand. Typically, the work I do for clients like you focuses on messaging. We will sharpen your value proposition and make sure that you’re communicating it in a way that potential customers understand.
More benefits & process →If you sell to consumers…
I can help you cultivate a brand image that makes people fall in love with you. We’ll figure out how you should position your brand in order to stand out. We’ll also focus on the emotional reasons why people buy from you, and emphasise those in your messaging.
More benefits & process →Featured articles
What a theology book taught me about the nature of brands
What is a brand? Some define a brand as “not what you say it is, but what they say it is.” I explain why that’s wrong, and how brands are similar to books and even God.
Against marketing incest
Here are two major reasons why you shouldn’t follow “best practices” in marketing, and advice on what to do instead.
David Ogilvy’s 7 principles of marketing
David Ogilvy is one of the most influential names in advertising. In this article, I have curated and organised what I perceive to be Ogilvy’s main principles of marketing.
Let’s talk one-on-one.
During our 30-minute intro call, we’ll discuss your business: Where it’s at, what your goals are, and what’s standing in the way of you reaching them.
You will also have the opportunity to ask questions about me and my process.
Then, we’ll decide if we want to work together. Oh — and if we don’t seem like a good fit (“good fit” = I can help you make more money), I’ll simply tell you.