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business","category":"Strategy","type":"article"},{"slug":"types-of-logos","url":"/articles/types-of-logos/","image":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Ftypes-of-logos.jpg&w=400&q=75","srcset":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Ftypes-of-logos.jpg&w=400&q=75 400w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Ftypes-of-logos.jpg&w=640&q=75 640w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Ftypes-of-logos.jpg&w=800&q=75 800w","sizes":"(min-width: 1280px) 400px, (min-width: 768px) 50vw, 100vw","title":"Types of logos & which to choose (no-BS guide)","category":"Design","type":"article"},{"slug":"reduce-choice-overload","url":"/articles/reduce-choice-overload/","image":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Fguide-choice.jpg&w=400&q=75","srcset":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Fguide-choice.jpg&w=400&q=75 400w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Fguide-choice.jpg&w=640&q=75 640w, 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guide","category":"Design","type":"article"},{"slug":"paradox-of-choice","url":"/articles/paradox-of-choice/","image":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Fchoice.jpg&w=400&q=75","srcset":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Fchoice.jpg&w=400&q=75 400w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Fchoice.jpg&w=640&q=75 640w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Fchoice.jpg&w=800&q=75 800w","sizes":"(min-width: 1280px) 400px, (min-width: 768px) 50vw, 100vw","title":"How many options should you offer customers?","category":"Useful","type":"article"},{"slug":"embrace-pivot","url":"/articles/embrace-pivot/","image":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Fdavid-goliath.jpg&w=400&q=75","srcset":"/.netlify/images?url=%2Fimages%2Fthumbnails%2Fdavid-goliath.jpg&w=400&q=75 400w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Fdavid-goliath.jpg&w=640&q=75 640w, /.netlify/images?url=%2Fimages%2Fthumbnails%2Fdavid-goliath.jpg&w=800&q=75 800w","sizes":"(min-width: 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