Cult Propaganda

This is where I write for business owners about strategy, design, and communication.

Great reads

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9 risks when changing your brand name

So you’re unsatisfied with your current brand name. You’re thinking about changing it. But should you? The risks of changing your brand name — and how you can overcome some of them.

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Are you framing your brand properly?

Positioning, schmositioning. Forget about all that and figure out how your framing will get people to choose your brand.

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The halo effect in marketing

About the cognitive bias dubbed the “halo effect,” and how it works in design and marketing.

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    200+ entrepreneurs and growing…
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    What a theology book taught me about the nature of brands

    What is a brand? Some define a brand as “not what you say it is, but what they say it is.” I explain why that’s wrong, and how brands are similar to books and even God.

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    Against marketing incest

    Here are two major reasons why you shouldn’t follow “best practices” in marketing, and advice on what to do instead.

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    David Ogilvy’s 7 principles of marketing

    David Ogilvy is one of the most influential names in advertising. In this article, I have curated and organised what I perceive to be Ogilvy’s main principles of marketing.

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    What is the value of design?

    Is there actual tangible value in design, or is it just a vanity undertaking? What is the ROI of design?

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    Book review: Confessions of an Advertising Man

    I read the autobiography of the original Mad Man — David Ogilvy. Summarized for you here, along with notes & fact-checks.

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    The best books I read in 2019

    I read 37 books in 2019. Here are the ones you should read too.

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    Is consulting a sham profession?

    In this article, I explore the Talebian ‘Skin in the Game’ criticism of consulting as a profession. Is consulting a sham profession?

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    How much should you pay for branding services?

    What’s a fair price for branding, and what can you expect at the different price points?

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    Named a top European firm by Clutch!

    The branding work that we do for small businesses has been recognised by the independent B2B reviews platform Clutch.

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    How to choose a good brand name for your business

    The reason naming matters, descriptive vs. abstract names, the process you should follow, and how to determine if your brand name is good or bad.

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    The strategic choice of logo: wordmarks, monograms, symbols

    Your logo does some heavy lifting in building brand recognition for your company. But there are many kinds of logos: wordmarks, lettermarks and monograms, pictorial and abstract symbols… so which one is right for you?

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    Seven scalable ways e-commerce businesses can reduce choice overload

    The anxiety shoppers feel when there are too many options negatively hurts sales. Here are seven practical and scalable ways you can reduce choice overload—plus real-world examples.

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    The difference between brand, logo, and identity

    Everything non-designers and designers alike need to know about the nebulous terminology of branding.

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    Why brand strategy is important

    From happier customers to higher profit margins and more productive employees, the benefits are many. Keep reading to find out why your business needs a brand strategy!

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    How many options should you offer customers?

    How retailers (and other businesses, too) can use the psychology of choice to increase sales and create a better, more enjoyable customer experience

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    How underdogs can take on market leaders and win

    How underdogs can take on market leaders and win

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    Why a new brand is seldom love at first sight, and what to do about it

    Why a new brand is seldom love at first sight, and what to do about it

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    Why branding yourself can feel like being stuck inside a glass jar

    Why branding yourself can feel like being stuck inside a glass jar

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    Design by committee

    Should you chase trends and peer approval, or strive towards authenticity in branding?

    Learn how to grow your brand

    Subscribe to get weekly updates for small business owners about how to grow a strong brand and get more customers.

      200+ entrepreneurs and growing…