“Jon took what I write about, made it relatable, and adjusted the way we pitch it to the audience I’m speaking to. It’s been a lifesaver.”
Ed Latimore Author, Penguin Books

Client

Ed Latimore

Positioning author and influencer Ed Latimore

Sector
Author
Scope
Positioning, messaging, identity, website, content strategy
Engagement
Six years and counting
Ed Latimore in a coral polo shirt standing by a river with a steel bridge and city skyline behind him
01 Brand photography

The brief

Ed had readers and a voice. He didn’t yet have a business built around them.

What we made

Positioning and messaging (“Get stoic street-smart.”), the logo and colours, the website, the newsletter, course packaging, and social templates.

What changed

His writing hobby is now a multi-six-figure business.

Ed Latimore wordmark in coral red on navy
02 Wordmark
Ed Latimore home page with the headline "We've all got a choice. We can get better at fighting, or worse at life."
03 Home page
Two posters: a navy "Stoic Street-Smarts" poster with Ed's portrait and a coral poster repeating his name
04 Posters
Ed Latimore standing in a boxing ring
05 In the ring
Ed Latimore in a blue blazer leaning against a stone column
06 Blazer
Speaking page listing Ed's talk topics in an expandable list on a maroon background
07 Speaking
Black-and-white photo of Ed Latimore sitting by shelves of boxing gloves in a gym
08 Gym
Newsletter signup block that reads "When life hits you square in the face, will you get back up?"
09 Newsletter signup
Ed Latimore walking along a brick-lined walkway
10 Walkway
Navy panel with the tagline "Get stoic street-smart." and "Reflections on human behavior and discipline."
11 Tagline
Pages of Ed Latimore's media kit taped to a wall, led by a coral cover
12 Media kit
About page headline "At 40, I have lived four different lives—and learned from all of them." beside a portrait of Ed
13 Ed's story
Ed Latimore sitting on a park bench with his arms spread along the backrest
14 Bench
Next: Kyam Calvert B2B copywriter
All work