“Figured out precisely what I need to communicate, and built the mechanism that does it for me. Thanks to them, I have consulting requests and advisory board member offers.”
Benoît Clément Management consultant

Client

Benoît Clément

Consulting for carbon market companies

Sector
Carbon-market consulting
Scope
Positioning, messaging, identity, website
Engagement
Sprint
Photo of Benoît Clément next to a green box that says "Clarity is right around the corner," with Benoît's logo in the bottom left corner.
01 Messaging and logo design

The brief

Benoît consults for companies in the carbon market. He was ashamed to send people to his website.

What we made

Positioning, a value proposition and messaging, a monogram identity, LinkedIn templates, and a website built to sell.

What changed

Business has boomed since the relaunch.

Framed poster standing on a desk. The poster bears Benoît's branding, with text that says "Helping companies build a greener future."
02 Branded poster design
Simplified logo design for Benoît Clément
03 Monogram logo
Three square images designed for LinkedIn, with messages like "Helping companies build a greener future" and "Create structure. Reach clarity."
04 LinkedIn posts
White text on top of dark green background that says, "I help carbon market ventures create the structure and clarity they need to succeed in their product and market strategies."
05 Value proposition
Testimonial about Benoît Clément that says, "The global community is fortunate to have Benoit and folks like him leading the way to a more regenerative planet."
06 Customer testimonial
Orange colored block with dark green text on top that says, "Create structure. Reach clarity."
07 Brand messaging
Two iPad Pros floating in the air, showing different pages of Benoît Clément's website.
08 Web pages, tablet
Animated GIF showing different pages of Benoît's website in desktop view.
09 Web pages, desktop
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