“Figured out precisely what I need to communicate, and built the mechanism that does it for me. Thanks to them, I have consulting requests and advisory board member offers.”
Benoît Clément Management consultant

Client

Benoît Clément

Consulting for carbon market companies

Sector
Carbon-market consulting
Scope
Positioning, messaging, identity, website
Engagement
Sprint
Benoît Clément home page with the headline "Let's build a regenerative future." beside a black-and-white portrait
01 Home page

The brief

Benoît consults for companies in the carbon market. He was ashamed to send people to his website.

What we made

Positioning, a value proposition and messaging, a monogram identity, LinkedIn templates, and a website built to sell.

What changed

Business has boomed since the relaunch.

Benoît Clément wordmark in two tilted green blocks on orange
02 Wordmark
Green banner reading "Clarity is right around the corner." with the Benoît Clément wordmark and a portrait cut-out
03 Messaging
BC monogram in two offset white squares on dark green
04 Monogram
Orange panel with the tagline "Create structure. Reach clarity." and the wordmark
05 Tagline
Consulting page headline "Clarity is right around the corner." beside a circular portrait and a Schedule Session button
06 Consulting page
Green panel reading "I help carbon market ventures create the structure and clarity they need to succeed in their product and market strategies."
07 Value proposition
Portrait of Benoît Clément smiling in front of green foliage
08 Portrait
Client review cards on green, one praising Benoît for leading the way to a more regenerative planet
09 Reviews
Orange card with a cluster of green dots and the line "For a regenerative future."
10 Site card
Three LinkedIn posts, including "Helping companies build a greener future" and "Create structure. Reach clarity."
11 LinkedIn posts
Three mobile pages of Benoît Clément's site: home, consulting, and about
12 Mobile pages
Next: Wealthcare for Women Financial advisor
All work