Strategy
Blog posts, videos, and podcast episodes about brand strategy, and marketing strategy more broadly.
Personal brand vs. business brand: definitive guide
Strategy — Article
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Repetition in marketing: Why you’re not doing it enough
Strategy — Article
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A different approach to defining your ideal customer
Strategy — Article
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9 risks when changing your brand name
Strategy — Article
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Forget about positioning: Use framing in your marketing
Strategy — Article
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How “marketing best practices” hurt companies
Strategy — Article
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David Ogilvy’s 7 principles of marketing
Strategy — Article
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“Confessions of an Advertising Man” — summary and review
Strategy — Article
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How to choose a good brand name for your business
Strategy — Article
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Why brand strategy is important
Strategy — Article
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Embrace and pivot
Strategy — Article
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The glass jar
Strategy — Article
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Hiring a designer? Grab this.
My Pre-Hire Checklist gives you valuable tips to consider before hiring an identity designer.