Strategy
Blog posts, videos, and podcast episodes about brand strategy, and marketing strategy more broadly.
Two reasons you’re not repeating yourself enough
Strategy — Article
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Maybe you don’t need a target audience
Strategy — Article
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9 risks when changing your brand name
Strategy — Article
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Are you framing your brand properly?
Strategy — Article
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Against marketing incest
Strategy — Article
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David Ogilvy’s 7 principles of marketing
Strategy — Article
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Book review: Confessions of an Advertising Man
Strategy — Article
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How to choose a good brand name for your business
Strategy — Article
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Why brand strategy is important
Strategy — Article
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How underdogs can take on market leaders and win
Strategy — Article
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Why branding yourself can feel like being stuck inside a glass jar
Strategy — Article
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