Strategy

Two reasons you’re not repeating yourself enough

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Maybe you don’t need a target audience

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9 risks when changing your brand name

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Are you framing your brand properly?

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Against marketing incest

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David Ogilvy’s 7 principles of marketing

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Book review: Confessions of an Advertising Man

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How to choose a good brand name for your business

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Why brand strategy is important

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How underdogs can take on market leaders and win

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Why branding yourself can feel like being stuck inside a glass jar

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