David Ogilvy’s 7 principles of marketing
David Ogilvy’s seven principles: give the facts, be truthful, be helpful, have a Big Idea, don’t be boring, know your customer, stay true to your brand.
10 min read
Marketing
What to say, how often to say it, and how many options to put in front of customers.
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“Confessions of an Advertising Man” — summary and review
A chapter-by-chapter summary of David Ogilvy’s 1963 advertising book, whether it’s still worth reading, and five things he gets wrong, mostly about design.
13 min read
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Repetition in marketing: How often to repeat yourself (without annoying people)
How often to repeat your marketing message (more than feels comfortable), when to repeat the exact phrase, and how to tell when the creative is tired.
6 min read
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How many options should you offer customers?
Fewer than you think: nearly 30% of shoppers who stopped at 6 jams bought one, against 3% at 24. What the research shows, and how to trim your range.
17 min read
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7 ways to reduce customer choice overload
Seven ways to guide online shoppers to a decision instead of showing them everything, from product pages and navigation to quizzes and comparison pages.
15 min read
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