“Jon was really, really masterful in pulling out of me the inputs he needed to put together a cohesive brand.”
Jonathan Schwartz Founder, House Hack Los Angeles

Client

House Hack Los Angeles

Making investment properties accessible

Sector
Real estate
Scope
Positioning, messaging, identity, website
Engagement
Sprint
Logo design for House Hack Los Angeles
01 Logo

The brief

Jonathan was leaving his job as a TV editor to help people in Los Angeles buy investment properties.

What we made

Positioning and messaging, a logo and minimal mark, social video and carousel templates, an interactive calculator, and the website.

What changed

Jonathan quit TV editing and carved out his own niche as an L.A. realtor.

Simplified logo design for House Hack Los Angeles
02 Minimal logo
Screenshot of video in which Jonathan argues your starter home should be a duplex
03 Social media video
Instagram carousel sharing useful information for Los Angeles home buyers
04 Instagram carousel
Mockup showing what the House Hack Los Angeles branding looks like on a social media profile
05 Social profile
Photo of Jonathan Schwartz wearing a light blue oxford cloth button-down shirt
06 Jon Schwartz
Video thumbnails for the House Hack Los Angeles YouTube channel
07 Video thumbnails
Screenshots of the House Hack Los Angeles "house hack calculator" lead magnet
08 Interactive calculator
Graphic showing the income from properties with market rent vs. rent control
09 Information design
UI components from different parts of the House Hack Los Angeles website
10 Web page sections
UI component explaining what House Hack Los Angeles does
11 About section
Business card for Jon Schwartz from House Hack Los Angeles
12 Business card
Next: Suitesy Software startup
All work