“You set clear expectations up front and delivered on them throughout. One of the best consulting experiences I’ve ever had. Period.”
Russ Thornton CEO, Wealthcare for Women Client
Wealthcare for Women
Aligning brand identity to target audience
- Sector
- Financial advisor
- Scope
- Positioning, messaging, identity, website, content strategy
- Engagement
- One month, then a content strategy
The brief
Russ advises women on retirement. His home-made brand and website were, in his words, “neither professional nor polished looking … preventing potential clients from reaching out to me to learn more.”
What we made
Positioning and messaging, a logo and emblem, colors, brand guidelines, Instagram templates, business cards, covers for his podcast and retirement guide, and a new website.
After launch
We followed the launch with a content strategy built to bring in leads from organic search.
