Aligning brand identity to target audience

Overview

Russ was stuck with a self-managed brand and website that, in his own words, were “neither professional nor polished looking … preventing potential clients from reaching out to me to learn more.”

Together with Russ, I developed a brand identity and website tailored to his advisory firm’s unique needs. Following onto our original engagement, I also helped Russ create a practical content strategy to generate more leads through organic search.