Strategy

Blog posts, videos, and podcast episodes about brand strategy, and marketing strategy more broadly.

All (24) Strategy (12) Useful (6) Design (6)
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Personal brand vs. business brand (and the secret third option): when to choose each

Strategy — article
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Repetition in marketing: How often to repeat yourself (without annoying people)

Strategy — article
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David Ogilvy’s 7 principles of marketing

Strategy — article
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Why brand strategy is important

Strategy — article
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“Confessions of an Advertising Man” — summary and review

Strategy — article
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A different approach to defining your ideal customer

Strategy — article
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9 risks when changing your brand name

Strategy — article
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Forget about positioning: Use framing in your marketing

Strategy — article
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How "marketing best practices" hurt companies

Strategy — article
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How to choose a good brand name for your business

Strategy — article
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Embrace and pivot

Strategy — article
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The glass jar

Strategy — article
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