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[{"slug":"naming-risks","url":"/articles/naming-risks/","image":"/images/thumbnails/naming-risks.jpg","title":"9 risks when changing your brand name","category":"Strategy","type":"article"},{"slug":"framing","url":"/articles/framing/","image":"/images/thumbnails/framing.jpg","title":"Forget about positioning: Use framing in your marketing","category":"Strategy","type":"article"},{"slug":"best-practices","url":"/articles/best-practices/","image":"/images/thumbnails/marketing-incest.jpg","title":"How \"marketing best practices\" hurt companies","category":"Strategy","type":"article"},{"slug":"skin-in-the-game","url":"/articles/skin-in-the-game/","image":"/images/thumbnails/consulting-sham.jpg","title":"Is consulting a sham profession?","category":"Useful","type":"article"},{"slug":"naming-your-business","url":"/articles/naming-your-business/","image":"/images/thumbnails/naming.jpg","title":"How to choose a good brand name for your business","category":"Strategy","type":"article"},{"slug":"types-of-logos","url":"/articles/types-of-logos/","image":"/images/thumbnails/types-of-logos.jpg","title":"Types of logos & which to choose (no-BS guide)","category":"Design","type":"article"},{"slug":"reduce-choice-overload","url":"/articles/reduce-choice-overload/","image":"/images/thumbnails/guide-choice.jpg","title":"7 ways to reduce customer choice overload","category":"Useful","type":"article"},{"slug":"brand-vs-logo","url":"/articles/brand-vs-logo/","image":"/images/thumbnails/brand-vs-logo.jpg","title":"Brand vs. logo vs. identity: a definitive guide","category":"Design","type":"article"},{"slug":"paradox-of-choice","url":"/articles/paradox-of-choice/","image":"/images/thumbnails/choice.jpg","title":"How many options should you offer customers?","category":"Useful","type":"article"},{"slug":"embrace-pivot","url":"/articles/embrace-pivot/","image":"/images/thumbnails/david-goliath.jpg","title":"Embrace and pivot","category":"Strategy","type":"article"},{"slug":"change-resistance","url":"/articles/change-resistance/","image":"/images/thumbnails/change-resistance.jpg","title":"Resistance to change","category":"Design","type":"article"},{"slug":"glass-jar","url":"/articles/glass-jar/","image":"/images/thumbnails/glass-jar.jpg","title":"The glass jar","category":"Strategy","type":"article"}]
