Options trading for decentralized finance.

Client

Valorem Protocol

Sector
DeFi options protocol
Scope
Positioning, messaging, identity, website, app design, pitch decks
Engagement
Sprint in March 2022, then on and off through 2023
Valorem home page with the headline "Permissionlessly trade options, on any ERC20 token." and Launch app and Join Discord buttons on a blue gradient
01 Home page

The brief

Valorem was building a protocol for trading options in decentralized finance. The team wanted visitors to leave its site feeling “I trust it and it doesn’t seem overwhelming.”

What we made

Positioning and messaging, a logo and symbol, colors and gradients, templates for social media and GitHub, and the website. We then designed the app’s interface and two pitch decks.

The tagline

“Try a different angle.” came out of our positioning workshop, where the team listed “We allow users to try different angles” among its beliefs.

Valorem combination mark, three stacked triangles beside the lowercase wordmark, in white on blue
02 Combination mark
Valorem symbol of three downward-pointing triangles in near-black on muted purple
03 Symbol
App screen titled "Write new option" with fields for the exercise asset, the underlying asset, and the contract terms
04 New option form
Two pitch deck slides: a cover reading "Valorem: DeFi options" and a slide comparing $1 trillion in onchain spot trading volume with $100 million in onchain derivatives trading volume
05 Pitch deck
GitHub repository banners reading "Clear" and "Trade" on blue gradients, each with the Valorem combination mark
06 GitHub banners
Option details window for a "WETH/DAI Long Call" showing its value, contracts, strike price, assets, and dates above an Exercise option button
07 Option details
The line "Try a different angle." in dark type on a muted purple gradient
08 Tagline
Two pitch deck slides: a bar chart of "Projected annual protocol revenue" rising to $5M against projected notional volume, and a slide headed "0 → 1"
09 Pitch deck projections
Three mobile pages of the Valorem site: the home page, feature cards for "Permissionless and efficient" and "Fair and secure," and a roadmap headed "When can I use Valorem?"
10 Mobile pages
Next: Greco Gum Consumer brand All work