“I’ve gotten many compliments this past year on the website design.”
Sean Hennigan Managing Partner, TWS Advisory

Client

TWS Advisory

Helping business owners sell their companies

Sector
Business brokerage
Scope
Positioning, identity, print, social, website
Engagement
February to June 2024
TWS Advisory brokerage page with the headline "Other brokerages list businesses for sale. We sell them." beside a grid of the symbol around a handshake icon
01 Brokerage page

The brief

Sean Hennigan runs TWS Advisory, a business brokerage in the Houston area that charges owners no upfront fees. He wanted a website that would bring in brokerage leads.

What we made

We worked out the positioning with Sean in three workshops. Then we made the logo, symbol, pattern, business card, postcard, LinkedIn banners, brand guidelines, and website.

The site

We built the site on CloudCannon, a content editor, so TWS can publish new articles without us.

TWS Advisory logo, the symbol beside the wordmark, in off-white on deep green
02 Logo
TWS Advisory symbol, two offset halves with cut corners forming a square, in deep green on off-white
03 Symbol
Both sides of a TWS Advisory postcard: the front reads "The Only Business Broker You'll Be Glad You Met." above the logo, and the back reads "I help profitable business owners sell their companies without compromising their values or signing away their say to a predatory brokerage."
04 Postcard
Gray-haired man in glasses typing on a laptop at a table in a leafy garden
05 Photography direction
Both sides of Sean Hennigan's business card: the logo on deep green, and "We're rewriting the rulebook on how businesses are sold." beside a QR code with the symbol at its center
06 Business card
"How our process works" section with seven numbered tabs, the first open on "Evaluate & educate"
07 Process tabs
Three TWS Advisory LinkedIn banners in deep green, bright green, and off-white, the first on Sean Hennigan's profile
08 LinkedIn banners
Woman in glasses writing at an outdoor table beside an open laptop
09 Photography direction
Three mobile screens of the TWS Advisory home page: the headline "Top Rated Business Broker in Houston, TX," service cards, and "Your success is our success."
10 Mobile home page
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