Jonathan Brozek

Sector: Personal coaching
Scope: Positioning, messaging, identity, website, social templates, growth roadmap
Engagement: Three-week sprint, March 2023

The brief

Jonathan Brozek coaches family men who want to find meaning and purpose in ordinary life. He had no website, and wanted one that would bring in coaching inquiries and grow his email list.

What we made

Positioning and messaging (“Your guide to purposeful living.”), a wordmark and JB monogram, a pattern, posters, business cards, social templates, and the website. We also mapped out how to grow his audience through YouTube, podcasts, and a newsletter.

JB monogram and its angled square mark in cream on red — 02 Monogram

Jonathan Brozek in a felt hat and dark jacket, looking to the side beside a brick wall — 03 Portrait

Three posters over a wave pattern: "Your guide to purposeful living." on red, "Be a role model. Build legacy." on navy, and "Discover your why." on cream with a photo of a man standing in a field — 04 Posters

05 Wordmark

Jonathan Brozek leaning against a brick wall, holding his hat at his side — 06 Portrait

Discovery call section with the headline "Unlock your potential: book a discovery session" and a Schedule discovery call button, beside a photo of Jonathan sitting on stone steps — 07 Discovery call

08 Business cards

Circle of navy type on cream reading "find purpose" and "get in control," joined by arrows — 09 Graphic device

Three-slide Instagram carousel: "Be a role model. Build legacy." on red, a slide beginning "For all the family men" over two reaching hands, and a navy slide with Jonathan’s positioning statement — 10 Instagram carousel

Black-and-white photo of Jonathan in a hat and wool jacket, one foot up on a bench — 11 Portrait

12 Tagline

Three mobile pages of Jonathan Brozek’s site: home, About, and Media — 13 Mobile pages

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