“We’re about a year into the new brand and it has helped us tell our story.”
Peter Scudner Chairman, Triode Media Group

Client

Triode

A rental house for production companies

Sector
Film equipment rental
Scope
Positioning, messaging, identity, website, social templates
Engagement
Two-week sprint, August 2022
Triode home page with the headline "Expand your toolkit, create your vision." on orange, above a row of equipment brand logos
01 Home page

The brief

Triode rents out film equipment and sound stages in Lancaster, Pennsylvania. Its old positioning left people unsure whether it was a production company or a rental house, and its growth depended on productions in Washington, D.C., Baltimore, Philadelphia, and New York.

What we made

Positioning and messaging (“Expand your toolkit, create your vision.”), a symbol that combines a triode tube schematic with a house, social templates, and a website that shows Lancaster as the hub for all four cities.

Construction drawing of the Triode symbol in black, a ring around a bar and a house shape, on a grid of orange guides
02 Symbol
Open back of a box truck loaded with carts, orange ladders and a Triode crate, against orange-tinted trees
03 Grip truck
Map under the heading "A hub connected to many spokes" with routes and drive times from Lancaster to Harrisburg, Philadelphia, New York, Baltimore, and Washington, D.C.
04 Hub and spokes
Triode combination mark, the symbol beside the TRIODE wordmark, in orange on black
05 Combination mark
ARRI ALEXA 35 camera rig with an Atlas Orion 65mm lens and a matte box, on a tripod head against light blue
06 ALEXA 35
Nine members of the Triode team posed in a white studio among lights and a ladder, one holding a cinema camera
07 Team
Section headed "How we can support your production business" with image cards for Camera Department, Grip & Electric Department, Vehicle Fleet, and Studio Spaces
08 Departments
Camera operator behind an ARRI camera fitted with a Cooke S8/i FF 135mm lens
09 Camera operator
Seven Cooke S8/i FF prime lenses, from 25mm to 135mm, lined up on a wooden table
10 Cooke lens set
Vintage Mercedes on a white cyclorama stage under curved lighting rigs and hanging lights
11 Sound stage
Robot arm carrying a cinema camera in a blue-tinted studio, with lights overhead and a monitor at left
12 Colossus robot
Three mobile pages of the Triode site: home, "Rental Inventory," and "Cinema and TV Sound Stages for rent"
13 Mobile pages
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