“The visual identity part of branding was the easy part for me. I needed help creating a targeted offering, and Jon helped me achieve that goal.”
Nahed Khairallah Founder, Organized Chaos

Client

Organized Chaos

HR advice for fast-growing startups

Sector
HR advisor
Scope
Positioning, naming, identity, first website, podcast artwork
Engagement
Three weeks in 2023, then podcast and course work
Organized Chaos home page with the headline "Get HR Right the First Time," the words "First Time" in a marker-yellow highlight
01 Home page

The brief

Nahed advises fast-growing startups on HR. He wanted a brand and a website that could build an audience and sell courses alongside his advisory work.

What we made

Positioning, the name Organized Chaos, an identity built around a marker-yellow highlight, business cards, and the first version of the website. Another agency has since rebuilt the site on our identity, and that’s the version shown here.

Later work

A podcast cover and animated intro, episode artwork, and a slide template for Nahed’s course.

Organized Chaos wordmark in violet on off-white, a serif "Organized" interlocking with a sans-serif "Chaos"
02 Wordmark
OC monogram in off-white on violet
03 Monogram
Nahed Khairallah in a red polo shirt, smiling and gesturing as he talks, against a lavender background
04 Brand photography
Violet panel reading "Conventional HR is broken." with "Let’s fix it." in a marker-yellow highlight
05 Messaging
Website quiz with three statements checked, including "Hiring is inconsistent, and onboarding is hit-or-miss," beside a meter filled halfway in amber under a frowning face
06 Website quiz
Two business cards on amber: a violet front with the Organized Chaos wordmark and an off-white back reading Nahed Khairallah, HR advisor & educator
07 Business cards
Podcast intro frame on violet: the Organized Chaos wordmark above "the podcast" in a marker-yellow highlight and "with Nahed Khairallah"
08 Podcast intro
Four podcast episode covers, including "Signs Your Org Structure is Broken" and "Pay Compression at Startups"
09 Episode artwork
Headshot of Nahed Khairallah smiling, in glasses and a blue polo shirt
10 Headshot
Four slides from the course deck "The Startup HR Operating System": the title slide on violet, a section title on amber, a definition slide, and an org chart of a flat structure
11 Course deck
Three mobile pages of the Organized Chaos site: the course, the podcast, and the 12-week HR Sprint
12 Mobile pages
Next: House Hack Los Angeles Real estate
All work