“Going back and forth between our old site and your designs, I’m loving what you made even more. It was a tricky project in a different language, and we’re really happy we had your help.”
Travis Johnson Vice President, Kinetikos Client
Kinetikos
Movement education and training in Japan
- Sector
- Movement education
- Scope
- Strategy, messaging, logo redraw, two identities, website and app design, social templates
- Engagement
- Summer 2023
The brief
Kinetikos teaches movement professionals across Japan and trains clients at its own facility in Tokyo. Its logo, from another designer’s brand standards in April 2023, had uneven strokes, poor kerning, and a letter crowding the edge of its circle.
What we made
After a strategy workshop in July 2023, we set up Kinetikos and Kinetikos Lab as two brands, one for professionals and one for clients. We redrew the logo, gave each brand its own colors and messaging, set Japanese and English in one typeface, and delivered guidelines and social templates for both. We also redesigned the UX and UI of the website and app for another team to build.
