“You will have a far better experience with Cultmethod than anyone else. Complete alignment.”
Kyam Calvert Founder, Calvert and Son

Client

Kyam Calvert

Personal brand for a B2B copywriter

Sector
B2B copywriter
Scope
Identity, website, social
Engagement
Fall 2023
Kyam Calvert's home page on orange with the headline "DUDE, HOW THE F*CK DO YOU EVEN COME UP WITH THESE EMAILS?" above an email signup, beside a halftone typewriter
01 Home page

The brief

Kyam Calvert is a B2B copywriter in Omaha who worked in the skilled trades before he started writing. He hired us to build a personal brand and website for his business, Calvert & Son.

What we made

A wordmark in three versions, a lettermark, a “One word at a time” stamp, a one-page website with a newsletter signup, social banners, and a site card for link previews.

Calvert lettermark, an off-white C inside a rounded orange frame, on maroon
02 Lettermark
Round stamp reading "ONE WORD AT A TIME" around the lettermark, in maroon on orange
03 Stamp
CALVERT wordmark in heavy maroon letters inside a box with a deep bottom edge, on off-white
04 Wordmark
Testimonials from Ed Latimore, Eddy Quan, and Sean Hennigan in cream capitals on maroon, each with a round headshot
05 Testimonials
Halftone image of a vintage typewriter in maroon on orange
06 Typewriter
Three circles on maroon: an orange striped sphere, an engraved portrait of Kyam, and the "ONE WORD AT A TIME" stamp on aquamarine
07 Brand artwork
Three LinkedIn banners: the stamp and an orange wave texture on maroon, a 3D CALVERT wordmark on off-white, and an outlined wordmark on orange
08 LinkedIn banners
Orange card reading "ONE WORD AT A TIME" above the CALVERT wordmark, on maroon
09 Site card
Three mobile screens of Kyam's site: the "DUDE, HOW THE F*CK DO YOU EVEN COME UP WITH THESE EMAILS?" hero, an "I'M KYAM." about section, and a testimonial from Sean Hennigan above a newsletter signup
10 Mobile site
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