“I’m not sure if I can express how much I love the new branding. You got it just right.”
Joe Fusaro Founder, DataChef Client
DataChef
Designing a data platform’s identity in one day
- Sector
- Data software
- Scope
- Identity, brand guidelines, social assets, business cards
- Engagement
- One day, January 2023
The brief
DataChef makes a full-stack data platform. Its founder, Joe Fusaro, booked a one-day design intensive for a new brand identity.
What we made
A custom wordmark with a redrawn “d,” a lettermark for avatars and favicons, colors, a wave pattern, and type. The brand guidelines show them on social posts, product screens, and business cards.
Since then
DataChef built its own website in 2023 and still uses the wordmark on it.
