“Extremely professional, flexible and a joy to work with. I’m thrilled with how everything turned out.”
Daniel Kelly Performance coach

Client

Daniel Kelly

Performance coaching for overworked entrepreneurs

Sector
Performance coach
Scope
Positioning, messaging, identity, social templates, website refresh
Engagement
Fall 2023
Daniel Kelly home page with the headline "Leverage your time, love your life" beside a photo of Daniel in a tan blazer and sunglasses stepping out of a notched frame
01 Home page

The brief

Daniel is a performance coach. We built his first brand and website in 2021, and he came back in 2023 for a new strategy and identity.

What we made

Positioning for overworked entrepreneurs, a tagline (“The science of goal achievement.”), a wordmark and DK monogram in burgundy and orange, social templates, business cards, and his website restyled to match.

Daniel Kelly wordmark in off-white on burgundy
02 Wordmark
DK monogram inside a notched square outline, in off-white on orange
03 Monogram
Three Instagram posts: "Simplicity is clarity, removing obstacles to your success." on burgundy, "Self-awareness is fundamental to lasting change." on orange, and a quote card reading "You don’t need a ton of tools, you just need to know how to use them."
04 Instagram posts
The line "The science of goal achievement." repeated down an orange panel in fading type, beside the Daniel Kelly wordmark
05 Tagline
Daniel Kelly in a red plaid blazer leaning on a wooden railing by the sea
06 Brand photography
Three-slide LinkedIn carousel: "Thoughtful strategies to focus on high-leverage activities," Daniel’s positioning statement under a photo of him with a coffee cup, and "Let’s get in touch!"
07 LinkedIn carousel
Portrait of Daniel Kelly in a white suit and floral pocket square in a hotel lobby
08 Portrait
Two business cards on orange: an off-white back with the DK monogram, website, and Instagram handle, and a burgundy front with the wordmark over a pattern of small notched squares
09 Business cards
Three mobile pages of Daniel Kelly’s site: home, contact, and newsletter
10 Mobile pages
Next: Greco Gum Consumer brand
All work