“Thank you for bringing my jumbled ideas into focus.”
Rain Carlson CEO, CoreCorp Solutions Group

Client

CoreCorp Solutions

Accounting and financial planning for startups

Sector
Accounting and tax
Scope
Positioning, messaging, identity, website, social templates
Engagement
Three-week sprint, December 2022
CoreCorp home page with the headline "Accounting and financial planning for startups." beside a portrait of Rain Carlson in a rounded diamond frame
01 Home page

The brief

Rain Carlson is an accountant in Medford, Oregon. She wanted to reach founders, from crypto consultants to general contractors, with a brand she could run without a designer.

What we made

Positioning and messaging (“Know your business, grow your business.”), a logo and symbol, business cards, LinkedIn carousel templates, and a website.

The handover

We recorded video tutorials for the Figma social templates and for editing the site’s pages, blog, and settings.

CoreCorp symbol, a dark green dot framed by four curved petals, on mint green
02 Symbol
Close portrait of Rain Carlson smiling against a pale, blurred background
03 Portrait
CoreCorp Solutions wordmark and symbol in mint on dark green
04 Wordmark
Services section headed "Leave your paperwork worries behind." listing ongoing bookkeeping, tax preparation, reporting and forecasting, and financial planning, each with a mint diamond icon
05 Services
"Know your business, grow your business." in dark green on yellow, above an upward arrow
06 Value proposition
Wide banner with a portrait of Rain Carlson in a curved frame beside the line "Leave your paperwork worries behind." and the CoreCorp logo, on mint green
07 Messaging
Two mobile pages of the CoreCorp site: the home page and "Capabilities & solutions"
08 Mobile pages
Both sides of the business card: Rain Carlson, Accountant, with contact details on mint, and the CoreCorp logo on dark green
09 Business card
Three LinkedIn carousel slides in mint and dark green under a post from Rain Carlson, opening with "How to reduce your tax liabilities in 2023"
10 LinkedIn carousel
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