Useful
Blog posts, videos, and podcast episodes that don't really fit into any of the other categories but are never the less useful.
Startup branding phases: the 3-step brand maturation ladder (real-world guide)
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What is a brand? The triune nature of brands
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Branding package pricing (2025): how much branding costs + real examples
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Is consulting a sham profession?
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7 ways to reduce customer choice overload
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How many options should you offer customers?
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