Helping more people have fun in the water.

Client

OutsiderView

Sector
Publisher
Scope
Identity, website, conversion optimisation
Result
Tens of thousands of readers a month
Engagement
Started and co-owned by Jon
Logo design for OutsiderView
01 Logo

The company

OutsiderView is a publication for snorkelers and scuba divers that we started and still co-own.

What we made

The logo, emblem and colours, lifestyle photography and key visuals, apparel, messaging, and the website, which we keep tuning for conversion.

Color blocks in deep blue, a yellow gradient, and bright turquoise.
02 Main brand colors
Simplified logo design for Wealthcare for Women
03 Emblem
A grid of curated lifestyle photos and key visuals showing off the fun and sporty OutsiderView visual identity system.
04 Lifestyle photography and key visuals
Mockup of deep blue t-shirt branded with the OutsiderView logo
05 Apparel
Lifestyle photo paired with the messaging device, "Make a splash."
06 Brand messaging
Screenshot of the above-the-fold section of a blog post titled, "Scuba diving with asthma - How to stay safe when you dive."
07 Blog post
Next: Greco Gum Consumer brand
All work