# TWS Advisory: Helping business owners sell their companies

> We built the positioning, identity, and website for TWS Advisory, a business brokerage in the Houston area.

- URL: https://cultmethod.com/work/tws-advisory/
- Type: Case study by Cultmethod
- Sector: Business brokerage
- Scope: Positioning, identity, print, social, website
- Engagement: February to June 2024

> “I’ve gotten many compliments this past year on the website design.”
>
> — Sean Hennigan, Managing Partner, TWS Advisory

## The brief

Sean Hennigan runs TWS Advisory, a business brokerage in the Houston area that charges owners no upfront fees. He wanted a website that would bring in brokerage leads.

## What we made

We worked out the positioning with Sean in three workshops. Then we made the logo, symbol, pattern, business card, postcard, LinkedIn banners, brand guidelines, and website.

## The site

We built the site on CloudCannon, a content editor, so TWS can publish new articles without us.

## What the work includes

- Brokerage page: TWS Advisory brokerage page with the headline "Other brokerages list businesses for sale. We sell them." beside a grid of the symbol around a handshake icon
- Logo: TWS Advisory logo, the symbol beside the wordmark, in off-white on deep green
- Symbol: TWS Advisory symbol, two offset halves with cut corners forming a square, in deep green on off-white
- Postcard: Both sides of a TWS Advisory postcard: the front reads "The Only Business Broker You'll Be Glad You Met." above the logo, and the back reads "I help profitable business owners sell their companies without compromising their values or signing away their say to a predatory brokerage."
- Photography direction: Gray-haired man in glasses typing on a laptop at a table in a leafy garden
- Business card: Both sides of Sean Hennigan's business card: the logo on deep green, and "We're rewriting the rulebook on how businesses are sold." beside a QR code with the symbol at its center
- Process tabs: "How our process works" section with seven numbered tabs, the first open on "Evaluate & educate"
- LinkedIn banners: Three TWS Advisory LinkedIn banners in deep green, bright green, and off-white, the first on Sean Hennigan's profile
- Photography direction: Woman in glasses writing at an outdoor table beside an open laptop
- Mobile home page: Three mobile screens of the TWS Advisory home page: the headline "Top Rated Business Broker in Houston, TX," service cards, and "Your success is our success."