# Triode: A rental house for production companies

> Triode rents out film equipment and sound stages in Lancaster, Pennsylvania. In a two-week sprint, we repositioned it as a rental house for production companies and built its identity and website.

- URL: https://cultmethod.com/work/triode/
- Type: Case study by Cultmethod
- Sector: Film equipment rental
- Scope: Positioning, messaging, identity, website, social templates
- Engagement: Two-week sprint, August 2022

> “We’re about a year into the new brand and it has helped us tell our story.”
>
> — Peter Scudner, Chairman, Triode Media Group

## The brief

Triode rents out film equipment and sound stages in Lancaster, Pennsylvania. Its old positioning left people unsure whether it was a production company or a rental house, and its growth depended on productions in Washington, D.C., Baltimore, Philadelphia, and New York.

## What we made

Positioning and messaging (“Expand your toolkit, create your vision.”), a symbol that combines a triode tube schematic with a house, social templates, and a website that shows Lancaster as the hub for all four cities.

## What the work includes

- Home page: Triode home page with the headline "Expand your toolkit, create your vision." on orange, above a row of equipment brand logos
- Symbol: Construction drawing of the Triode symbol in black, a ring around a bar and a house shape, on a grid of orange guides
- Grip truck: Open back of a box truck loaded with carts, orange ladders and a Triode crate, against orange-tinted trees
- Hub and spokes: Map under the heading "A hub connected to many spokes" with routes and drive times from Lancaster to Harrisburg, Philadelphia, New York, Baltimore, and Washington, D.C.
- Combination mark: Triode combination mark, the symbol beside the TRIODE wordmark, in orange on black
- ALEXA 35: ARRI ALEXA 35 camera rig with an Atlas Orion 65mm lens and a matte box, on a tripod head against light blue
- Team: Nine members of the Triode team posed in a white studio among lights and a ladder, one holding a cinema camera
- Departments: Section headed "How we can support your production business" with image cards for Camera Department, Grip & Electric Department, Vehicle Fleet, and Studio Spaces
- Camera operator: Camera operator behind an ARRI camera fitted with a Cooke S8/i FF 135mm lens
- Cooke lens set: Seven Cooke S8/i FF prime lenses, from 25mm to 135mm, lined up on a wooden table
- Sound stage: Vintage Mercedes on a white cyclorama stage under curved lighting rigs and hanging lights
- Colossus robot: Robot arm carrying a cinema camera in a blue-tinted studio, with lights overhead and a monitor at left
- Mobile pages: Three mobile pages of the Triode site: home, "Rental Inventory," and "Cinema and TV Sound Stages for rent"