# Triarama: IT consulting for food & agriculture

> After four years going it alone, Betza's consultancy was becoming a small firm. I built professional branding and a website to demonstrate credibility.

- URL: https://cultmethod.com/work/triarama/
- Type: Case study by Cultmethod
- Sector: IT consultancy
- Scope: Positioning, messaging, identity, website
- Engagement: Under a month

> “Jon delivered a professional website, a cohesive brand identity and a compelling logo in less than a month, at a very reasonable price. His method is structured and highly effective.”
>
> — Betza Camacho, CEO, Triarama

## The brief

After four years going it alone, Betza’s IT consultancy for food and agriculture was becoming a small firm. It needed a brand that showed it.

## What we made

Positioning and messaging, a logo, symbol and colour system, print collateral, LinkedIn images, and a website.

## What the work includes

- Logo: Logo design for Triarama
- Print collateral: Blue one-sheet flyers organized in a grid. The back of the flyers say, "Find a better way of doing things."
- Symbol mark: Simplified logo design for Triarama, an upside down triangle shape locked inside a larger triangle shape with the edges cut off
- Color combinations: A grid of brand color combinations. Triarama's brand colors are blue, green, and red, and each color is used in conjunction with white or a different shade of itself.
- Brand messaging: Dark red text on top of a dusty pink background. The text says, "For the forward-thinkers, opportunity-seizers, different-doers, and ceaseless improvers."
- LinkedIn images: Two mockups of LinkedIn posts featuring branded images. One image says "Find a better way of doing things," the other says "Partners in your pursuit of productivity."
- Blog post: Green lanyard with Triarama's logo printed along the cord.
- Home page: Animated GIF scrolling through Triarama's home page inside a MacBook Pro