# OutsiderView: Helping more people have fun in the water

> Started and co-owned by me, OutsiderView is read by tens of thousands of snorkeling and scuba enthuasists every month.

- URL: https://cultmethod.com/work/outsiderview/
- Type: Case study by Cultmethod
- Sector: Publisher
- Scope: Identity, website, conversion optimisation
- Result: Tens of thousands of readers a month
- Engagement: Started and co-owned by Jon

## The company

OutsiderView is a publication for snorkelers and scuba divers that we started and still co-own.

## What we made

The logo, emblem and colours, lifestyle photography and key visuals, apparel, messaging, and the website, which we keep tuning for conversion.

## What the work includes

- Logo: Logo design for OutsiderView
- Main brand colors: Color blocks in deep blue, a yellow gradient, and bright turquoise.
- Emblem: Simplified logo design for Wealthcare for Women
- Lifestyle photography and key visuals: A grid of curated lifestyle photos and key visuals showing off the fun and sporty OutsiderView visual identity system.
- Apparel: Mockup of deep blue t-shirt branded with the OutsiderView logo
- Brand messaging: Lifestyle photo paired with the messaging device, "Make a splash."
- Blog post: Screenshot of the above-the-fold section of a blog post titled, "Scuba diving with asthma - How to stay safe when you dive."