# Organized Chaos: HR advice for fast-growing startups

> Nahed Khairallah advises fast-growing startups on HR. We named Organized Chaos and worked out its positioning, then built its identity, its first website, and podcast artwork.

- URL: https://cultmethod.com/work/organized-chaos/
- Type: Case study by Cultmethod
- Sector: HR advisor
- Scope: Positioning, naming, identity, first website, podcast artwork
- Engagement: Three weeks in 2023, then podcast and course work

> “The visual identity part of branding was the easy part for me. I needed help creating a targeted offering, and Jon helped me achieve that goal.”
>
> — Nahed Khairallah, Founder, Organized Chaos

## The brief

Nahed advises fast-growing startups on HR. He wanted a brand and a website that could build an audience and sell courses alongside his advisory work.

## What we made

Positioning, the name Organized Chaos, an identity built around a marker-yellow highlight, business cards, and the first version of the website. Another agency has since rebuilt the site on our identity, and that’s the version shown here.

## Later work

A podcast cover and animated intro, episode artwork, and a slide template for Nahed’s course.

## What the work includes

- Home page: Organized Chaos home page with the headline "Get HR Right the First Time," the words "First Time" in a marker-yellow highlight
- Wordmark: Organized Chaos wordmark in violet on off-white, a serif "Organized" interlocking with a sans-serif "Chaos"
- Monogram: OC monogram in off-white on violet
- Brand photography: Nahed Khairallah in a red polo shirt, smiling and gesturing as he talks, against a lavender background
- Messaging: Violet panel reading "Conventional HR is broken." with "Let’s fix it." in a marker-yellow highlight
- Website quiz: Website quiz with three statements checked, including "Hiring is inconsistent, and onboarding is hit-or-miss," beside a meter filled halfway in amber under a frowning face
- Business cards: Two business cards on amber: a violet front with the Organized Chaos wordmark and an off-white back reading Nahed Khairallah, HR advisor & educator
- Podcast intro: Podcast intro frame on violet: the Organized Chaos wordmark above "the podcast" in a marker-yellow highlight and "with Nahed Khairallah"
- Episode artwork: Four podcast episode covers, including "Signs Your Org Structure is Broken" and "Pay Compression at Startups"
- Headshot: Headshot of Nahed Khairallah smiling, in glasses and a blue polo shirt
- Course deck: Four slides from the course deck "The Startup HR Operating System": the title slide on violet, a section title on amber, a definition slide, and an org chart of a flat structure
- Mobile pages: Three mobile pages of the Organized Chaos site: the course, the podcast, and the 12-week HR Sprint