Innovating race horse ownership
Min galopphäst is an equestrian startup based in Sweden. They are on a mission to disrupt the industry through more sophisticated use of technology and social media.
We helped them define their positioning and communicate more effectively with their target audience.
More than that: we created a comprehensive visual identity system, a marketing website and online marketplace, print collateral the founder can be proud of, and in-depth brand guidelines for internal use.
We helped develop the overarching business strategy for Min galopphäst, and developed a MVP of the product: an online marketplace where hobbyists can become part-owners in up-and-coming race horses.
We designed print collateral, vehicle wraps, and stationery to optimize for organic exposure & growth.
We created in-depth brand guidelines for internal use in design as well as employee onboarding.
We designed and built a fully customized online marketplace on the Shopify platform, complete with custom illustration and visually stunning imagery. View the live website at mingalopphast.se.
— Jessica, Founder & CEO of Min galopphäst
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