# Kyam Calvert: Personal brand for a B2B copywriter

> We designed a personal brand and website for Kyam Calvert, a B2B copywriter in Omaha.

- URL: https://cultmethod.com/work/kyam-calvert/
- Type: Case study by Cultmethod
- Sector: B2B copywriter
- Scope: Identity, website, social
- Engagement: Fall 2023

> “You will have a far better experience with Cultmethod than anyone else. Complete alignment.”
>
> — Kyam Calvert, Founder, Calvert and Son

## The brief

Kyam Calvert is a B2B copywriter in Omaha who worked in the skilled trades before he started writing. He hired us to build a personal brand and website for his business, Calvert & Son.

## What we made

A wordmark in three versions, a lettermark, a “One word at a time” stamp, a one-page website with a newsletter signup, social banners, and a site card for link previews.

## What the work includes

- Home page: Kyam Calvert's home page on orange with the headline "DUDE, HOW THE F*CK DO YOU EVEN COME UP WITH THESE EMAILS?" above an email signup, beside a halftone typewriter
- Lettermark: Calvert lettermark, an off-white C inside a rounded orange frame, on maroon
- Stamp: Round stamp reading "ONE WORD AT A TIME" around the lettermark, in maroon on orange
- Wordmark: CALVERT wordmark in heavy maroon letters inside a box with a deep bottom edge, on off-white
- Testimonials: Testimonials from Ed Latimore, Eddy Quan, and Sean Hennigan in cream capitals on maroon, each with a round headshot
- Typewriter: Halftone image of a vintage typewriter in maroon on orange
- Brand artwork: Three circles on maroon: an orange striped sphere, an engraved portrait of Kyam, and the "ONE WORD AT A TIME" stamp on aquamarine
- LinkedIn banners: Three LinkedIn banners: the stamp and an orange wave texture on maroon, a 3D CALVERT wordmark on off-white, and an outlined wordmark on orange
- Site card: Orange card reading "ONE WORD AT A TIME" above the CALVERT wordmark, on maroon
- Mobile site: Three mobile screens of Kyam's site: the "DUDE, HOW THE F*CK DO YOU EVEN COME UP WITH THESE EMAILS?" hero, an "I'M KYAM." about section, and a testimonial from Sean Hennigan above a newsletter signup