# Jonathan Brozek: Coaching for family men

> Jonathan Brozek coaches family men. In a three-week sprint, we gave him positioning, messaging, an identity, and a website.

- URL: https://cultmethod.com/work/jonathan-brozek/
- Type: Case study by Cultmethod
- Sector: Personal coaching
- Scope: Positioning, messaging, identity, website, social templates, growth roadmap
- Engagement: Three-week sprint, March 2023

## The brief

Jonathan Brozek coaches family men who want to find meaning and purpose in ordinary life. He had no website, and wanted one that would bring in coaching inquiries and grow his email list.

## What we made

Positioning and messaging (“Your guide to purposeful living.”), a wordmark and JB monogram, a pattern, posters, business cards, social templates, and the website. We also mapped out how to grow his audience through YouTube, podcasts, and a newsletter.

## What the work includes

- Home page: Jonathan Brozek home page with the headline "Your guide to purposeful living." beside a photo of Jonathan leaning in an arched doorway
- Monogram: JB monogram and its angled square mark in cream on red
- Portrait: Jonathan Brozek in a felt hat and dark jacket, looking to the side beside a brick wall
- Posters: Three posters over a wave pattern: "Your guide to purposeful living." on red, "Be a role model. Build legacy." on navy, and "Discover your why." on cream with a photo of a man standing in a field
- Wordmark: Jonathan Brozek wordmark in cream on navy, with its red angled square mark
- Portrait: Jonathan Brozek leaning against a brick wall, holding his hat at his side
- Discovery call: Discovery call section with the headline "Unlock your potential: book a discovery session" and a Schedule discovery call button, beside a photo of Jonathan sitting on stone steps
- Business cards: Three business cards: the wordmark on red, the wordmark over the pattern on navy, and a cream card with a "self-discovery guide" oval
- Graphic device: Circle of navy type on cream reading "find purpose" and "get in control," joined by arrows
- Instagram carousel: Three-slide Instagram carousel: "Be a role model. Build legacy." on red, a slide beginning "For all the family men" over two reaching hands, and a navy slide with Jonathan’s positioning statement
- Portrait: Black-and-white photo of Jonathan in a hat and wool jacket, one foot up on a bench
- Tagline: Navy panel reading "Find meaning. Leave a mark." under the wordmark, above a band of the pattern
- Mobile pages: Three mobile pages of Jonathan Brozek’s site: home, About, and Media