# Jimmy Soni: Helping an author connect with his readers

> When Jimmy came to me he was already a successful author, but he lacked an online presence.

- URL: https://cultmethod.com/work/jimmy-soni/
- Type: Case study by Cultmethod
- Sector: Author
- Scope: Positioning, messaging, identity, website
- Engagement: One month, November 2021

> “You’re pushing me to think bigger about my work.”
>
> — Jimmy Soni, Author, Simon & Schuster

## The brief

Jimmy was already a successful author with no real home online, and his PayPal biography, The Founders, was due out in February 2022.

## What we made

Positioning, a logo and emblem, colours, a website with a page for every book, and social templates, built in time to catch the launch traffic.

## What the work includes

- Logo: Logo design for Jimmy Soni
- Emblem: Simplified logo design for Jimmy Soni
- Brand photography: Photo of Jimmy Soni rendered in a halftone pattern
- Instagram carousel: Instagram carousel sharing lessons from the founders of PayPal
- Blog post: iPads showing sections of a blog post about Claude Shannon
- Brand colors: Image displaying Jimmy Soni's main brand colors; blue, red, off-white, and off-black.
- Book blurb: Blurb for Jimmy Soni's book, by Walter Isaacson, author of the famous Steve Jobs biography
- Book page: Screenshot of the above-the-fold section of the web page showcasing Jimmy Soni's book, "The Founders"
- Sitemap: Section of the sitemap for Jimmy Soni's website
- Book cards: Book card UI components from Jimmy Soni's website
- Website: iPhones showcasing different pages of Jimmy Soni's website