Brand identity for SaaS startup branding case study

Hypothesis

Branding a SaaS startup

Hypothesis is a B2B software-as-a-service startup that helps companies communicate with customers and find product-market fit.

I helped them iterate on their brand strategy, and then created an identity that gives them credibility when competing against much larger CRMs and user analysis tools.

Services

  • Brand Strategy
  • Visual Identity
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding
Hypothesis B2B SaaS startup branding

Jon definitely exceeded my expectations. I knew it was gonna be good but the end result that has come out of it is like: ‘holy shit’.

Ryan Glover, founder Hypothesis Ryan Glover, founder Hypothesis

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