Branding a B2B SaaS startup
Hypothesis is a B2B software-as-a-service startup that helps companies communicate with customers and find product-market fit.
I helped them iterate on their brand strategy, consulted with them on their naming after a major product pivot, and then created an identity that gives them credibility when competing against much larger CRMs and user analysis tools.
I designed a distinct visual identity—including logo, colour palette, typographic treatment, and print applications.
The identity reflects Ed’s persona and the ethos of “stoic street-smarts”. It is bold and raw, yet refined and when appropriate even elegant.
Are we the perfect fit?
If you want to work with a creative who knows what he’s doing and always dots his i’s and crosses his t’s, you’ve found your guy.
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