# House Hack Los Angeles: Making investment properties accessible

> I helped Jonathan Schwartz quit his job as a TV editor and carve out his own niche as an L.A. realtor.

- URL: https://cultmethod.com/work/hhla/
- Type: Case study by Cultmethod
- Sector: Real estate
- Scope: Positioning, messaging, identity, website
- Engagement: Sprint

> “Jon was really, really masterful in pulling out of me the inputs he needed to put together a cohesive brand.”
>
> — Jonathan Schwartz, Founder, House Hack Los Angeles

## The brief

Jonathan was leaving his job as a TV editor to help people in Los Angeles buy investment properties.

## What we made

Positioning and messaging, a logo and minimal mark, social video and carousel templates, an interactive calculator, and the website.

## What changed

Jonathan quit TV editing and carved out his own niche as an L.A. realtor.

## What the work includes

- Logo: Logo design for House Hack Los Angeles
- Minimal logo: Simplified logo design for House Hack Los Angeles
- Social media video: Screenshot of video in which Jonathan argues your starter home should be a duplex
- Instagram carousel: Instagram carousel sharing useful information for Los Angeles home buyers
- Social profile: Mockup showing what the House Hack Los Angeles branding looks like on a social media profile
- Jon Schwartz: Photo of Jonathan Schwartz wearing a light blue oxford cloth button-down shirt
- Video thumbnails: Video thumbnails for the House Hack Los Angeles YouTube channel
- Interactive calculator: Screenshots of the House Hack Los Angeles "house hack calculator" lead magnet
- Information design: Graphic showing the income from properties with market rent vs. rent control
- Web page sections: UI components from different parts of the House Hack Los Angeles website
- About section: UI component explaining what House Hack Los Angeles does
- Business card: Business card for Jon Schwartz from House Hack Los Angeles