# Ed Latimore: Positioning author and influencer Ed Latimore

> Six-year-long partnership helping Ed turn his writing hobby into a multi-six-figure business.

- URL: https://cultmethod.com/work/ed-latimore/
- Type: Case study by Cultmethod
- Sector: Author
- Scope: Positioning, messaging, identity, website, content strategy
- Engagement: Six years and counting

> “Jon took what I write about, made it relatable, and adjusted the way we pitch it to the audience I’m speaking to. It’s been a lifesaver.”
>
> — Ed Latimore, Author, Penguin Books

## The brief

Ed had readers and a voice. He didn’t yet have a business built around them.

## What we made

Positioning and messaging (“Get stoic street-smart.”), the logo and colours, the website, the newsletter, course packaging, and social templates.

## What changed

His writing hobby is now a multi-six-figure business.

## What the work includes

- Brand photography: Ed Latimore in a coral polo shirt standing by a river with a steel bridge and city skyline behind him
- Wordmark: Ed Latimore wordmark in coral red on navy
- Home page: Ed Latimore home page with the headline "We've all got a choice. We can get better at fighting, or worse at life."
- Posters: Two posters: a navy "Stoic Street-Smarts" poster with Ed's portrait and a coral poster repeating his name
- In the ring: Ed Latimore standing in a boxing ring
- Blazer: Ed Latimore in a blue blazer leaning against a stone column
- Speaking: Speaking page listing Ed's talk topics in an expandable list on a maroon background
- Gym: Black-and-white photo of Ed Latimore sitting by shelves of boxing gloves in a gym
- Newsletter signup: Newsletter signup block that reads "When life hits you square in the face, will you get back up?"
- Walkway: Ed Latimore walking along a brick-lined walkway
- Tagline: Navy panel with the tagline "Get stoic street-smart." and "Reflections on human behavior and discipline."
- Media kit: Pages of Ed Latimore's media kit taped to a wall, led by a coral cover
- Ed's story: About page headline "At 40, I have lived four different lives—and learned from all of them." beside a portrait of Ed
- Bench: Ed Latimore sitting on a park bench with his arms spread along the backrest