# DataChef: Designing a data platform’s identity in one day

> DataChef makes a full-stack data platform. In a one-day design intensive, we made its wordmark, lettermark, colors, type, and brand guidelines.

- URL: https://cultmethod.com/work/datachef/
- Type: Case study by Cultmethod
- Sector: Data software
- Scope: Identity, brand guidelines, social assets, business cards
- Engagement: One day, January 2023

> “I’m not sure if I can express how much I love the new branding. You got it just right.”
>
> — Joe Fusaro, Founder, DataChef

## The brief

DataChef makes a full-stack data platform. Its founder, Joe Fusaro, booked a one-day design intensive for a new brand identity.

## What we made

A custom wordmark with a redrawn “d,” a lettermark for avatars and favicons, colors, a wave pattern, and type. The brand guidelines show them on social posts, product screens, and business cards.

## Since then

DataChef built its own website in 2023 and still uses the wordmark on it.

## What the work includes

- Wordmark: White datachef wordmark over a fine white wave pattern on red
- Lettermark: DataChef lettermark, a red lowercase d with an angled stem, on off-white
- Instagram post: Instagram post in red reading "GUIDE" and "How we set up our CRM (to capture more deals)" over a fine wave pattern
- Product UI: DataChef product screen titled "Suggested recipes," listing Merge Salesforce Accounts, Snowflake to Salesforce, and Archive leads in Marketo, each with a red Select Recipe button
- Business card, front: White business card for Joe Fusaro, Founder, with the red datachef wordmark and a faint wave pattern, tilted on near-black
- Business card, back: Red business card with the white datachef wordmark, tilted on light gray
- Social profile: Social profile on a white card over red, with a banner reading "Cook up clean data." and the datachef wordmark above a round red lettermark avatar
- Instagram story: Instagram story reading "Data automation at the speed of revenue ops." with the datachef wordmark, a faint red wave, and a Learn More button
- Instagram post: Instagram post on red reading "Stop wasting your time with dirty data." with "dirty data." in red