# Daniel Kelly: Performance coaching for overworked entrepreneurs

> Daniel Kelly is a performance coach for overworked entrepreneurs. In 2023 we gave him a new positioning and identity and restyled the website we built for him in 2021.

- URL: https://cultmethod.com/work/daniel-kelly/
- Type: Case study by Cultmethod
- Sector: Performance coach
- Scope: Positioning, messaging, identity, social templates, website refresh
- Engagement: Fall 2023

> “Extremely professional, flexible and a joy to work with. I’m thrilled with how everything turned out.”
>
> — Daniel Kelly, Performance coach

## The brief

Daniel is a performance coach. We built his first brand and website in 2021, and he came back in 2023 for a new strategy and identity.

## What we made

Positioning for overworked entrepreneurs, a tagline (“The science of goal achievement.”), a wordmark and DK monogram in burgundy and orange, social templates, business cards, and his website restyled to match.

## What the work includes

- Home page: Daniel Kelly home page with the headline "Leverage your time, love your life" beside a photo of Daniel in a tan blazer and sunglasses stepping out of a notched frame
- Wordmark: Daniel Kelly wordmark in off-white on burgundy
- Monogram: DK monogram inside a notched square outline, in off-white on orange
- Instagram posts: Three Instagram posts: "Simplicity is clarity, removing obstacles to your success." on burgundy, "Self-awareness is fundamental to lasting change." on orange, and a quote card reading "You don’t need a ton of tools, you just need to know how to use them."
- Tagline: The line "The science of goal achievement." repeated down an orange panel in fading type, beside the Daniel Kelly wordmark
- Brand photography: Daniel Kelly in a red plaid blazer leaning on a wooden railing by the sea
- LinkedIn carousel: Three-slide LinkedIn carousel: "Thoughtful strategies to focus on high-leverage activities," Daniel’s positioning statement under a photo of him with a coffee cup, and "Let’s get in touch!"
- Portrait: Portrait of Daniel Kelly in a white suit and floral pocket square in a hotel lobby
- Business cards: Two business cards on orange: an off-white back with the DK monogram, website, and Instagram handle, and a burgundy front with the wordmark over a pattern of small notched squares
- Mobile pages: Three mobile pages of Daniel Kelly’s site: home, contact, and newsletter