# CoreCorp Solutions: Accounting and financial planning for startups

> CoreCorp Solutions is Rain Carlson’s accounting practice in Medford, Oregon. In a three-week sprint, we gave it positioning, an identity, and a website Rain could update herself.

- URL: https://cultmethod.com/work/corecorp-solutions/
- Type: Case study by Cultmethod
- Sector: Accounting and tax
- Scope: Positioning, messaging, identity, website, social templates
- Engagement: Three-week sprint, December 2022

> “Thank you for bringing my jumbled ideas into focus.”
>
> — Rain Carlson, CEO, CoreCorp Solutions Group

## The brief

Rain Carlson is an accountant in Medford, Oregon. She wanted to reach founders, from crypto consultants to general contractors, with a brand she could run without a designer.

## What we made

Positioning and messaging (“Know your business, grow your business.”), a logo and symbol, business cards, LinkedIn carousel templates, and a website.

## The handover

We recorded video tutorials for the Figma social templates and for editing the site’s pages, blog, and settings.

## What the work includes

- Home page: CoreCorp home page with the headline "Accounting and financial planning for startups." beside a portrait of Rain Carlson in a rounded diamond frame
- Symbol: CoreCorp symbol, a dark green dot framed by four curved petals, on mint green
- Portrait: Close portrait of Rain Carlson smiling against a pale, blurred background
- Wordmark: CoreCorp Solutions wordmark and symbol in mint on dark green
- Services: Services section headed "Leave your paperwork worries behind." listing ongoing bookkeeping, tax preparation, reporting and forecasting, and financial planning, each with a mint diamond icon
- Value proposition: "Know your business, grow your business." in dark green on yellow, above an upward arrow
- Messaging: Wide banner with a portrait of Rain Carlson in a curved frame beside the line "Leave your paperwork worries behind." and the CoreCorp logo, on mint green
- Mobile pages: Two mobile pages of the CoreCorp site: the home page and "Capabilities & solutions"
- Business card: Both sides of the business card: Rain Carlson, Accountant, with contact details on mint, and the CoreCorp logo on dark green
- LinkedIn carousel: Three LinkedIn carousel slides in mint and dark green under a post from Rain Carlson, opening with "How to reduce your tax liabilities in 2023"