# Benoît Clément: Consulting for carbon market companies

> Benoît was ashamed to show people his website. I overhauled his branding and messaging and built a site designed to sell. Business has boomed since.

- URL: https://cultmethod.com/work/benoit-clement/
- Type: Case study by Cultmethod
- Sector: Carbon-market consulting
- Scope: Positioning, messaging, identity, website
- Engagement: Sprint

> “Figured out precisely what I need to communicate, and built the mechanism that does it for me. Thanks to them, I have consulting requests and advisory board member offers.”
>
> — Benoît Clément, Management consultant

## The brief

Benoît consults for companies in the carbon market. He was ashamed to send people to his website.

## What we made

Positioning, a value proposition and messaging, a monogram identity, LinkedIn templates, and a website built to sell.

## What changed

Business has boomed since the relaunch.

## What the work includes

- Messaging and logo design: Photo of Benoît Clément next to a green box that says "Clarity is right around the corner," with Benoît's logo in the bottom left corner.
- Branded poster design: Framed poster standing on a desk. The poster bears Benoît's branding, with text that says "Helping companies build a greener future."
- Monogram logo: Simplified logo design for Benoît Clément
- LinkedIn posts: Three square images designed for LinkedIn, with messages like "Helping companies build a greener future" and "Create structure. Reach clarity."
- Value proposition: White text on top of dark green background that says, "I help carbon market ventures create the structure and clarity they need to succeed in their product and market strategies."
- Customer testimonial: Testimonial about Benoît Clément that says, "The global community is fortunate to have Benoit and folks like him leading the way to a more regenerative planet."
- Brand messaging: Orange colored block with dark green text on top that says, "Create structure. Reach clarity."
- Web pages, tablet: Two iPad Pros floating in the air, showing different pages of Benoît Clément's website.
- Web pages, desktop: Animated GIF showing different pages of Benoît's website in desktop view.