You’re an expert at what you do. You know your product, industry, and craft better than anyone. But that knowledge doesn’t always translate into branding expertise.
Have you ever felt unsure about how to describe what you sell to potential customers? Have you ever felt like marketing yourself is just throwing a bunch of stuff at the wall and seeing what sticks? Are you someone who always seeks smarter and better ways to do things?
If you said yes to any of these questions, you might find value in our proprietary brand strategy process. We call it Cult Strategy.
It’s designed to create clarity, move your business in the right direction, and reveal useful insights about what your customers desire from your brand—and how you can better give them what they want.
Cult Method’s strategic approach to branding turned out to be really invaluable … they helped us focus on what matters.
Working with them gave me the confidence and clarity of vision I needed to take my business forward.
Founder, Passion Motors
Things we help you answer:
What makes you meaningfully different?
We’ll help you develop or fine-tune a strong brand positioning that makes you stand out from your competition.
What is your core purpose?
People don’t buy what you do, they buy why you do it. We’ll help you put into words your guiding beliefs and the reason why you’re in business in the first place.
What should you sound like?
If your brand were a person, what kind of personality would it have? Your brand voice lets people know what sort of company you are.
How should you look and feel?
Bright colours and bold text says “youthful and trendy”. A subdued palette and delicate text says “upscale”. Design tells the story of your brand: together we’ll make sure it tells the right story.
Who is your tribe?
The most important step in communicating effectively is knowing who your ideal customer is: what her background is, what her needs and desires are, what sort of brands she’s a fan of. We’ll figure it out together.
How should you generate awareness?
Strategy without execution is useless. We’ll help you prioritise different marketing channels and create an actionable roadmap to build an outstanding brand.