Launch Pad

For brand-new businesses: set yourself up for success with effective branding from day one.

Everything you need for a successful brand launch.


New businesses live or die by their ability to build trust on the internet. Without a proven track record or positive word-of-mouth, the way you present yourself becomes your most important asset.

Launch Pad is a one-month engagement that helps you do just that: present yourself in a way that creates trust with your audience, increases the perceived value of what you do, and begin to build brand recognition from day one.

The engagement consists of four phases:

1. Phase One: Strategy & Positioning

In the first week of Launch Pad, we will come together for a total of three workshops on Google Meet. During these workshops, we’ll define your target audience, brand positioning, service/product offering, audience-specific value propositions, and your most important business/marketing objective.

2. Phase Two: Messaging & Naming

In the second week of Launch Pad, I will prepare a brand messaging kit for you. It’ll contain polished, ready-to-use messaging devices and snippets of sales copy that communicate your value propositions. If you don’t already have a name for your business, I will brainstorm five options for you to choose from. I will present everything to you on a call at the end of the week.

3. Phase Three: Logo & Visual Identity

We will get together for a call at the beginning of the third week, during which we will decide on a creative direction for your visual identity. I will then spend the rest of the week designing a logo (with an alternate version for use on social media) and complementary visual identity system: colour palette, typographic treatment, and layout rules.

4. Phase Four: Marketing Website & Launch Materials

In the final week of our Launch Pad engagement, I will set you up with a small but professionally designed website geared towards driving your most important business objective (we’ll determine what that should be together during week 1). Finally at the end of week four, I will deliver your new website along with a small PDF guide on how to put your new brand to use.


The investment required for my Launch Pad engagements is 6,000 USD plus a few hours of your time.

What to expect

  • Launch with confidence

    Starting a new business is exciting, but it can also feel overwhelming. Reduce your launch anxiety by making sure that all your branding and marketing pieces are in place.

  • A brand that inspires trust

    People do judge book by its cover. If you present yourself poorly, that’s how you’ll be perceived. In a world where image is everything I’ll make sure you get taken seriously.

  • Drive business results

    At the end of the day, your goal is to make money. Your new messaging, identity, and website will drive real business outcomes for you.

Let’s talk one-on-one.

Schedule a no-strings 30-minute intro call to tell me about your business and find out if we'd be a good fit. Just click the button below.

Schedule

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