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Custom engagement

Rebrand with confidence

Perfect for mature brands seeking rejuvenation

Clarify and sharpen your value proposition

A visual and verbal identity that sets you apart

Designed with the digital landscape in mind

I’m not someone who likes to do things half-baked. That’s why I chose to work with Jon.

Logan Wright Greco Gum (eComm)
Jon Persson

Unique solutions, thoughtfully crafted for your business

Most small businesses succeed in spite of their branding. That’s a good sign! It means you’re doing a lot of other things right.

But, as you may have realized if you’re reading this, what got you here won’t get you there.

You’re getting squeezed from both ends: the corporations at the top and the newcomers at the bottom. In order to keep growing, you need to get through to your customers and show that you’re different—better—than your competitors.

In the past six years, I’ve worked with businesses in a wide range of sectors: bloggers hunting book deals and selling courses, brick-and-mortar retailers, private contractors, e-commerce brands in health and fitness, and high-tech professional services firms, just to name a few.

When you work with me, you work with a multidimensional designer that connects brand strategy, identity design, and web design in order to create brands that thrive in the digital landscape.

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Pages from Ed Latimore's website

Jon is a rare breed: he integrates artistry, business, and tech to give you an unmatched advantage over everyone in your niche. I strongly recommend working with him.

Ed Latimore
Ed Latimore Author & blogger
Strategy, identity, & website

What a project might look like

Each custom engagement is different, but over the years I’ve developed a general process for successfully rebranding a business. All steps are done remotely.

1. Audit

  • Stakeholder interviews
  • Review existing brand
  • Set project goals

2. Strategy

  • Competitive research & customer interviews
  • Define brand positioning
  • Desired look & feel of brand
  • Define website objectives

3. Identity

  • I design your logo & visual identity
  • I compile a messaging kit for you
  • Revisions/tweaks (if needed)
  • Everything is compiled into a brand style guide

4. Website

  • UX & content strategy defined
  • Design wireframes & user flows
  • Turn wireframes into high-fidelity mockups
  • Develop fully functioning website

5. Collateral

  • Print-ready business cards, etc.
  • Business signage, uniforms
  • Brochures and other marketing

Launch!

  • Videos showing how to edit website
  • Debrief, testimonial interview
  • 60-day post-launch follow-up

Frequently asked questions

Are you doing all this work on your own?

The majority of the work that I do with clients is done by me personally. Occasionally, on more complex website builds, I collaborate with talented developers.

I just need a logo. Can you help me?

Sure! If all you need is a logo, I’m happy to help you. You might want to take a look at my Launch Pad service, which is a two-week sprint that gives you everything you need to launch a new brand.

How do you build the website?

The website is custom-built using modern JAMstack technology—typically Jekyll—and hooked up to the user-friendly content-management system CloudCannon.

Am I able to make changes to the website?

Yes! I will host the website for you ($100/yr) and you’ll be able to update the content on your website through a user-friendly CMS called CloudCannon.

Do you take on smaller projects?

As a general rule of thumb my minimum level of engagement is $8,000 (see Launch Pad), but if you’ve got something smaller in mind (like just a logo or even an hour of consulting), email me.

What’s it like to work with you?

I’m extremely organized, and you will know exactly what steps lie ahead of us from day one. I’m generous with my time and I have no problem hearing criticism or justifying creative decisions.

Can I pay you in crypto?

Absolutely! In addition to credit/debit card payments and wire transfers, I’m more than happy to accept payments in Bitcoin and Ethereum, as well as some stablecoins.

Can I hire you for strategy/advice only?

Absolutely! Usually my strategy-only work starts with a series of workshops, competitive research (and sometimes customer interviews), and then leads into an ongoing advisory retainer.

Are we the perfect fit?

If you want to work with a creative who knows what he’s doing and always dots his i’s and crosses his t’s, you’ve found your guy.

Click the button below to schedule a call with me (or shoot me an email if you’re shy!).

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I got so much value out of this. We repositioned our brand, renamed it, designed a new visual identity, and launched a great marketing website. A year later our revenue is up 77%.

David Morgan
David Morgan Creme Carpets (Retail store)