Brand Naming

You need a name that is easy to spell, pronounce, and sticks in people’s minds.

Your name matters.

It’s the one brand asset that will appear everywhere, and if you get it right, it’ll stick with your company forever. A good name is easy to remember, pronounce, and spell. It makes a good impression and sets you apart from your competitors.

I’ve named and renamed startups as well as established businesses, and would love to help you do the same. For example:

  • I helped rename a Dutch automation consultancy from SMR Delft to Factorion
  • I helped rename an Australian flooring retailer from J&M Floorcoverings to Creme
  • I helped rename a U.S. online car dealership from Wheel Kinetics to Crosscut
  • I helped name an email marketing startup with a back-to-basics ethos Vanilla

If you want me to help you name your company or service, we’ll go through a collaborative process of discovery, creative brainstorming, narrowing-down and refinement—until we identify a simple, memorable name that hints at what you do or how you do it.

David Morgan, Creme

The naming phase was challenging and hard at times, but we trusted the process and stuck in there. Jon was patient and thorough, and pushed back when I wanted to settle for something less-than-ideal. I’m glad he did, because in the end we landed on a really great name.

David Morgan, Creme

How you will benefit


Cringing at the sight of your brand name and feeling embarrassed to share it with others


Having a compelling name that you’re proud to namedrop


Banging your head against the wall trying to come up with a name on your own


Working in a structured way with someone that has done this before


Fighting an uphill battle trying to build brand awareness with a bad or mediocre name


Smooth sailing with a name that sticks in people’s minds and creates instant likeability

Let’s talk one-on-one.

Schedule a no-strings-attached discovery call to find out if I’d be able to help you. Just click the button below.

Schedule Now
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