Brand Messaging

Know what to say, say it compellingly, and say it often.

What is brand messaging?

Brand messaging refers to what and how you communicate with your target audience in order to compel them to take action.

Brand messaging is what you say: the value proposition, benefits, and features that you choose to put in front of people. It also how you say it: how you frame things as well as the tone and voice in which you express them.

Effective brand messaging pulls people in and reveals the true value of your product or service. It gets them to buy into your brand. It is clear, simple, and consistent across brand touchpoints.

Ed Latimore, best-selling author

Jon took what I write about and made it relatable and adjusted the way we pitch it to the audience I’m speaking to. It’s been a lifesaver.

Ed Latimore, best-selling author

If you’ve ever asked yourself, “How do I explain the value of what I do so that people pay attention?”, you need help with your brand messaging. I have a proven track record of helping all kinds of businesses—no matter how technically complicated or nebulous their offering—define and express their value propositions in a clearcut way.

How you will benefit


Throwing stuff at the wall to see what sticks


Delivering a consistent and clear message that moves people to action


Second-guessing yourself and feeling like something is “off”


Feeling confident that the way you describe your value proposition hits the mark


Overcomplicating things and copying the messaging of other people in your industry


A super-simple message that sets you apart from the crowd


Lacking a recognizable brand voice


Imbuing your brand with a clear tone and voice, making your brand feel more “human”

What to expect

  • Words that convert

    The value proposition, benefits, and features of your offering expressed in ways congruent with your brand voice and personality.

  • Structured guidelines

    Practical messaging guidelines including recurring messaging devices and sales copy for plug-and-play use.

  • Clarity and confidence

    Finally feel confident about your marketing without having to agonize about what to say or how to say it.

Let’s talk one-on-one.

Schedule a no-strings-attached discovery call to find out if I’d be able to help you. Just click the button below.

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