What is a brand identity?
Your brand identity is the sum total of how your brand looks and feels.
It consists of your logo, the typography and colour palette you use, and any form of visual communication or marketing material that you put out. If you run a brick-and-mortar store, it even includes the interior design of your store.
An effective brand identity design will increase make a positive, lasting impression on people, increase the perceived value of what you do, and ultimately attract more customers.
When you work with me, not only do you get top-notch visual work. I combine design chops with business and marketing savvy to make sure that we use design as a tool to drive tangible business results: increased word of mouth, higher conversion rates, and ultimately bigger profits.
And besides, your business is great. Shouldn’t it look the part?
How you will benefit
Presenting your company and products in a slipshod manner
Showing that you are committed to top-notch quality in all areas
Being perceived as a dime-a-dozen business
Having a brand that sticks in people’s minds and makes a great impression
Feeling embarrassed to show people your logo
Wanting to slap it onto everything (some restraint, please!)
Competing on price in a never-ending downward spiral
Increasing your perceived value and commanding a higher price tag
A visual identity that repels potential customers
A visual identity that creates desire and pulls people in
What to expect
Your new visual identity will establish your company as attractive, reliable, and high-quality.
Your new identity will stand out from your competition and stick in people’s minds, increasing brand awareness and equity.
A painless, streamlined process with predictable timelines, fixed costs, and regular check-ins.
Related work & thinking
Let’s talk one-on-one.
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