Prompts that help you think intelligently about your brand strategy, even if you don’t know where to start.
Print it out, step away from your computer, and follow the prompts on your own or with a partner.
Easy-to-follow, no-nonsense instructions along with a real-world example that you can cross-reference.
Designed for pre-launch startups on a shoe-string budget, the exercises will help you guide messaging and design.