# Cultmethod: the Brand Sprint

> Cultmethod is the branding practice of Jon Persson. It sells one product, the Brand Sprint: positioning, visual identity, a website and an AI brand voice kit, delivered in 10 working days at a fixed price, for one client a month.

Your business has outgrown your brand. We fix that in two weeks: positioning, identity, a website, and a voice kit that keeps writing like you.

## The Brand Sprint

- What you get: positioning, visual identity, a custom website, and a brand voice kit.
- The voice kit: Your positioning and tone, set up in Claude or ChatGPT on your account. It drafts your emails, posts and product copy. It’s yours to keep.
- Editing the site: Yes. Edit it in a visual editor, or entirely through ChatGPT or Claude. Change as much as you like, and it stays on brand instead of turning into AI slop.
- Timeline: 10 working days, one client a month. Next start: January 2027.
- Price: $2,000, fixed, for the next founding slot. 3 of 3 founding slots left ($2,000, $4,000, $6,000), then $8,000.
- Payment: Half to book your start date, half at handoff.
- Your time: Less than two hours: a kickoff of 30 minutes at most, a 15-minute concept review, a short handoff, and timely email replies (thanks!).
- Who does the work: Jon Persson leads every sprint and writes the positioning and copy, with a small team he has worked with for years.
- How to start: apply at https://cultmethod.com/apply/. Every application is accepted or declined within 24 hours. Questions: jon@cultmethod.com.

## How the 10 days run

### Day 1: Kickoff call

Tell us about the business, the customers you want and where the brand lets you down. Thirty minutes at most, then we write your positioning.

### Day 4: Concept review

Two identity concepts, built on the positioning you signed off. Pick one in a 15-minute call and we build out the rest.

### Day 9: Site preview

Click through your new site on a preview link. Comment wherever you want a change, and we make it.

### Day 10: Launch

The site goes live, and you can edit it in a visual editor or through your AI. Logo files, style guide and a voice kit set up in your Claude or ChatGPT, all yours.

## Cultmethod vs a typical agency

| | Cultmethod | Typical agency |
|---|---|---|
| Time | Two weeks | 3–6 months |
| Price | From $2,000, fixed | $20k–$90k |
| Who does the work | Jon and a small team he’s worked with for years | Juniors, after the pitch |
| What you leave with | A brand, a website, and a voice kit that keeps writing | A brand book PDF |

## Questions

### What will my commitment be?

Less than two hours: a kickoff of 30 minutes at most, a 15-minute concept review, a short handoff, and timely email replies (thanks!).

### What’s the voice kit?

Your positioning and tone, set up in Claude or ChatGPT on your account. It drafts your emails, posts and product copy. It’s yours to keep.

### Can I edit the site myself?

Yes. Edit it in a visual editor, or entirely through ChatGPT or Claude. Change as much as you like, and it stays on brand instead of turning into AI slop.

### How does payment work?

Half to book your start date, half at handoff.

### Who owns the work?

You do. Full copyright transfers at handoff. We keep the right to show it in our portfolio.

## Track record

- 10: Years building brands for founders.
- 100+: Brands designed, start to finish.
- 70,000+: Customers at Greco Gum, the brand we run.

## What clients say

> “You definitely exceeded my expectations. I knew it was gonna be good but the end result that has come out of it is like: ‘holy sh*t’.”
>
> — Ryan Glover, Founder, Hypothesis

> “Figured out precisely what I need to communicate, and built the mechanism that does it for me. Thanks to them, I have consulting requests and advisory board member offers.”
>
> — Benoît Clément, Management Consultant

> “Artistry, business, and technology integrated into one. The work we did together 5 years ago continues to pay dividends even today.”
>
> — Ed Latimore, Author, Penguin Books

> “Helped me separate myself from my business. Thoughtful and creative in their work, and the value provided far exceeds the price tag.”
>
> — Jonathan Schwartz, Founder, House Hack Los Angeles

> “Pushed me to think bigger about my work.”
>
> — Jimmy Soni, Author, Simon & Schuster

> “Totally worth it. If you don't put your best foot forward you leave a lot of money on the table.”
>
> — Logan Wright, Founder, Greco Gum

> “You set clear expectations up front and delivered on them throughout. One of the best consulting experiences I've ever had. Period.”
>
> — Russ Thornton, CEO, Wealthcare for Women

> “From our first conversation, we knew we were in good hands. I highly recommend their services to any business looking to enhance its brand.”
>
> — Betza Camacho, CEO, Triarama

> “Incredible level of attention to detail, and ability to uncover perspectives you would otherwise be oblivious to about your brand.”
>
> — Connor Fowler, Brand designer for Jordan B. Peterson

> “They were instrumental in helping me communicate my unique value proposition and the outcome was amazing!”
>
> — Nahed Khairallah, Founder, Organized Chaos

> “Clearly a superior operator in the realm of branding, design, and marketing strategy.”
>
> — Alastair Pitts, Copywriter, Words For Founders

> “I attribute over $100,000 in online sales growth the first year we had our new website.”
>
> — Geoff Click, CEO, Suncoast Watersports

> “You will have a far better experience with Cultmethod than anyone else. Complete alignment.”
>
> — Kyam Calvert, Founder, Calvert and Son

> “I'm not sure if I can express how much I love the new branding. You got it just right.”
>
> — Joe Fusaro, Founder, DataChef

> “Our brand has gained standing in the market as we've moved from a tiny shop to a real competitor, and the new design and logo are a big part of that. I've already recommended Jon to three other companies.”
>
> — Adam Richlin, CEO, Lightbulb Rentals

> “Jon has helped me elevate Discover Catholic Business to a level that was only a daydream. DCB has gone from a “project” that I kicked down the road to a full time business that has gained the “snowball” effect.”
>
> — Zachary, Founder, Discover Catholic Business

> “I feel so good about what we do and who we are after having that last conference call with you. I'm very grateful to you for having captured it and showing it to us.”
>
> — Molly Sager, Rachel Sager Mosaics

> “I've gotten many compliments this past year on the website design.”
>
> — Sean Hennigan, Managing Partner, TWS Advisory

> “Jon was really, really masterful in pulling out of me the inputs he needed to put together a cohesive brand.”
>
> — Jonathan Schwartz, Founder, House Hack Los Angeles

> “Really enjoyed your structured workshops these past 3 days and feel like we accomplished a ton in a relatively short amount of time.”
>
> — Russ Thornton, CEO, Wealthcare for Women

> “Jon delivered a professional website, a cohesive brand identity and a compelling logo in less than a month, at a very reasonable price. His method is structured and highly effective.”
>
> — Betza Camacho, CEO, Triarama

> “I had all these ideas about what my brand should be, but they weren't very clearly formed. Jon helped me extract the stuff in my mind in a way that made it meaningful and useful to me.”
>
> — Ryan Glover, Founder, Hypothesis

> “Jon took what I write about, made it relatable, and adjusted the way we pitch it to the audience I'm speaking to. It's been a lifesaver.”
>
> — Ed Latimore, Author, Penguin Books

> “I don't hold back when I sell anymore. I know my logo is good, I know my messaging is good, I know my website is good. I don't need to second-guess myself.”
>
> — Logan Wright, Founder, Greco Gum

> “Jon is one of the few designers in my network that I trust completely, and one of a handful whose process is exceptionally effective at translating visions into full-stack branding.”
>
> — Connor Fowler, Brand designer for Jordan B. Peterson

> “A great blend of practical skills and strategic insight. Beyond that, he brings something even rarer to every client engagement: integrity.”
>
> — Alastair Pitts, Copywriter, Words For Founders

> “The visual identity part of branding was the easy part for me. I needed help creating a targeted offering, and Jon helped me achieve that goal.”
>
> — Nahed Khairallah, Founder, Organized Chaos

> “Going back and forth between our old site and your designs, I'm loving what you made even more. It was a tricky project in a different language, and we're really happy we had your help.”
>
> — Travis Johnson, Vice President, Kinetikos

> “Jon's process really moved the ball forward for me. He helped me think critically about my brand and distilled all my different ideas into something actually marketable. A professional's professional.”
>
> — Dennis Walsh, Founder, Crosscut

> “Jon was patient and thorough, and pushed back when I wanted to settle for something less than ideal. I'm glad he did, because in the end we landed on a really great name.”
>
> — David Morgan, Owner, Creme Carpets

> “We sat with it for a couple of days and we're very impressed. Love the purple, love the logo, the fonts, the mock-ups. Great job!”
>
> — Floyd Palser, CEO, Suitesy

> “He'll help you create a brand that you feel proud of and can't wait to show off to the world. He's expensive. But he's very, very talented.”
>
> — Tsavo Neal, Founder, Tsavo Neal Consulting

> “Your Brand Brief hit home so hard that I copied big chunks of it straight into our new website.”
>
> — Fabian Peter, Managing Director, Peter.SAARLAND

> “Jon's strategic approach to branding turned out to be invaluable. It gave us the confidence and clarity of vision we needed to take on the old giants of our industry.”
>
> — Tomasz Strzemecki, Founder & CEO, Passion Motors

> “A great experience. I was going to have our regular designer do it, but your work is better.”
>
> — Allen Walton, Founder, SpyGuy

> “I'd struggled to find brand consultants who can follow through to execution. Jon gets to the soul of a brand and brings it out in consistent visuals that are easy for non-experts to follow.”
>
> — Stephen Pratley, Conversion Consultant, The Conversion Co

> “You're a modern-day Chermayeff. I couldn't be happier with the work, and your service has been extremely valuable for me.”
>
> — Dusty Jameson, CEO, EnviroSolutions

> “Extremely professional, flexible and a joy to work with. I'm thrilled with how everything turned out.”
>
> — Daniel Kelly, Performance coach

> “You're the best. Your professionalism and flexibility have not gone unnoticed or unappreciated.”
>
> — Clark Willcox, Business coach

> “I'm really happy with the look, and the site is performing well. Love your attention to detail.”
>
> — Rachel Smith, Founder, Rachel's English

> “You did a wonderful job on my website. I couldn't be happier.”
>
> — Dr. Phillip Hash, Founder, ARKlight

> “Ridiculously quick execution, delivered on time and past expectations. The effort and skill for the money is hard to beat anywhere.”
>
> — Drew McCoy, Owner, T-Shirt Express

> “We're so happy we took the leap with someone who understands who we are, and has the skill set to deliver.”
>
> — Rachel Sager, Founder, Sager Mosaics

> “Thank you for bringing my jumbled ideas into focus.”
>
> — Rain Carlson, CEO, CoreCorp Solutions Group

> “The job you did on the branding side of things was superb. I'm really happy with the outcome.”
>
> — Fidel Gonzalez, Principal Engineer, Mincka Engineering

> “I like the holistic approach: it's not just about design. Jon helped me understand that this process is more than just making designs and logos.”
>
> — Daniel Sanchez, Fitness coach

> “We're about a year into the new brand and it has helped us tell our story.”
>
> — Peter Scudner, Chairman, Triode Media Group

> “I'm super jazzed about this site. I love it!”
>
> — Cam F Awesome, Speaker, Awesome Talks

> “Great job on the sitemap and the core ingredients of each page. Very well considered. What an excellent job you did with this project.”
>
> — Kevin C. Whelan, Everspaces

> “The new site looks fantastic! Years later it's still holding up well, and I'm very pleased with it.”
>
> — Dr. Grayson Wheatley, Physician, BadAorta.com

> “The website looks and performs far better than it did before. Very well put together, and a ton of value. I've recommended Jon a few times already.”
>
> — Matt Stephens, Fitness & nutrition coach

> “I absolutely love the design and your work on the project!”
>
> — Derrick Black, Science fiction author

> “The layouts are impressive. I'm really pleased with them.”
>
> — Alexander Cortes, Strength coach

> “You are the best, Jon! Everyone agrees the new name is better, and the website is great.”
>
> — Jason Andrews, Hypnosis coach

> “Jon is a structured thinker who is able to extract important ideas and recombine them in useful ways, without being a nerd about it.”
>
> — Thijs Brilleman, Co-founder, Factorion

> “Jon is just a pleasant person to work with. He always seems genuinely interested, and not only in the things that are business-related.”
>
> — Mathijs van der Vegt, Co-founder, Factorion

> “The other guys don't have a Jon, and even if they did, I'm not sure they would do the work. But everyone should have a Jon.”
>
> — Ed Latimore, Author, Penguin Books

> “Jon is not just talented at what he does, he's also not a pain in the ass. With Jon there's no drama or ego, and he's easy to deal with.”
>
> — Ryan Glover, Founder, Hypothesis

> “Super, super helpful feedback. Videos like this are why I will refer clients to you forever.”
>
> — Jimmy Soni, Author, Simon & Schuster

> “We've more than doubled our following and are close to a major partnership deal. Jon is chill, but he has very keen insight and isn't satisfied with surface-level answers.”
>
> — Jared Todd, Co-founder, ghost startup

> “Spruce has been setting new daily records for conversion rate on new users. I've already cold-messaged people in my network who'd benefit, which I rarely do. I can safely predict a high return on investment for them all.”
>
> — Tony Spencer, Founder, Spruce CBD

> “A brand that instantly resonates with my target audience. Without it, I wouldn't have the brand loyalty or cult following that I have today.”
>
> — Logan Wright, Founder, Greco Gum

> “I found a TON of insights and clarity about our market (and how we fit into it) when Jon helped lead us down the path of exploring our customer base and how to communicate with them.”
>
> — Adam Richlin, CEO, Lightbulb Rentals

## Case studies

- [Greco Gum](https://cultmethod.com/work/greco-gum.md): Creating a magnetic e-commerce brand
- [Ed Latimore](https://cultmethod.com/work/ed-latimore.md): Positioning author and influencer Ed Latimore
- [Benoît Clément](https://cultmethod.com/work/benoit-clement.md): Consulting for carbon market companies
- [Wealthcare for Women](https://cultmethod.com/work/wealthcare-for-women.md): Aligning brand identity to target audience
- [Jimmy Soni](https://cultmethod.com/work/jimmy-soni.md): Helping an author connect with his readers
- [Triarama](https://cultmethod.com/work/triarama.md): IT consulting for food & agriculture
- [House Hack Los Angeles](https://cultmethod.com/work/hhla.md): Making investment properties accessible
- [Suitesy](https://cultmethod.com/work/suitesy.md): Supporting real estate agents
- [OutsiderView](https://cultmethod.com/work/outsiderview.md): Helping more people have fun in the water

## About Jon Persson

Jon Persson is the founder of Cultmethod. Brand strategist with ten years and more than 100 brands behind him. Co-owner of Greco Gum, a multi-seven-figure health brand, since its launch in 2021. More: https://cultmethod.com/about.md

## Company

Izoro Ventures Ltd, DBA Cultmethod. Based in Cyprus. https://cultmethod.com/