Blog
A peek into how I approach branding small businesses and startups at CultMethod.
How to choose a good brand name for your business
Strategy — Article
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The strategic choice of logo: wordmarks vs. monograms vs. symbols
Design — Article
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Seven scalable ways e-commerce businesses can reduce choice overload
Useful — Article
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The difference between brand, logo, and identity
Design — Article
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Why brand strategy is important
Strategy — Article
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How many options should you offer customers?
Useful — Article
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How underdogs can take on market leaders and win
Strategy — Article
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Why a new brand is seldom love at first sight, and what to do about it
Design — Article
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Why branding yourself can feel like being stuck inside a glass jar
Strategy — Article
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Design by committee
Design — Article
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Hiring a designer? Grab this.
My Pre-Hire Checklist gives you valuable tips to consider before hiring an identity designer.