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The CultMethod branding blog

In-depth guides and short notes on brand strategy, naming, messaging, and design. All written for founders and owners of small businesses.

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Is consulting a sham profession?

8 min read
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Named a top European firm by Clutch!

Short read
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How to choose a good brand name for your business

22 min read
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The strategic choice of logo: wordmarks vs. monograms vs. symbols

16 min read
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Seven scalable ways e-commerce businesses can reduce choice overload

17 min read
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The difference between brand, logo, and identity

18 min read
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Why brand strategy is important

13 min read
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How many options should you offer customers?

18 min read
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How underdogs can take on market leaders and win

3 min read
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