# About Jon Persson

> Jon Persson runs Cultmethod. Brand strategist with ten years and more than 100 brands behind him. Co-owner of Greco Gum, a multi-seven-figure health brand, since its launch in 2021.

- URL: https://cultmethod.com/about/
- Role: Founder, Cultmethod
- Based in: Cyprus
- Clients: Authors, consultants, advisors and DTC founders
- Apply: https://cultmethod.com/apply/

## Track record

- Ten years building brands for founders.
- More than 100 brands designed, start to finish.
- Clients featured in: The Wall Street Journal, The New York Times, Fast Company, CNBC, The Tim Ferriss Show

## The company he runs

Jon Persson has co-owned Greco Gum since its launch in 2021 and built its brand: the positioning, the identity, the tin and the store. It reached six figures in its first year without paid advertising and is now a multi-seven-figure business with 70,000+ customers. He also co-owns another health company and two media sites. Case study: https://cultmethod.com/work/greco-gum.md

## Client results

- Creme Carpets (Flooring retailer): Revenue grew 77% in the year after the rebrand: new positioning, a new name, a new identity and a new website. https://cultmethod.com/articles/value-of-design.md
- Suncoast Watersports (Watersports business): Geoff Click, the CEO, attributes more than $100,000 in online sales growth to the new website in its first year.
- Ed Latimore (Author, Penguin Books): Six years of positioning, identity, website and content. His writing went from a hobby to a multi-six-figure business. https://cultmethod.com/work/ed-latimore.md
- Spruce CBD (CBD brand): Tony Spencer, the founder, reported new daily records for conversion among new users.
- Benoît Clément (Carbon-market consultant): He was ashamed to send people to his old site. After the new positioning and site came consulting requests and advisory board offers. https://cultmethod.com/work/benoit-clement.md
- Jimmy Soni (Author, Simon & Schuster): Positioning, an identity and a site with a page for every book, built in one month to catch the launch of The Founders, his PayPal biography. https://cultmethod.com/work/jimmy-soni.md

## What clients say

> “The other guys don't have a Jon, and even if they did, I'm not sure they would do the work. But everyone should have a Jon.”
>
> — Ed Latimore, Author, Penguin Books

> “Jon is one of the few designers in my network that I trust completely, and one of a handful whose process is exceptionally effective at translating visions into full-stack branding.”
>
> — Connor Fowler, Brand designer for Jordan B. Peterson

> “A great blend of practical skills and strategic insight. Beyond that, he brings something even rarer to every client engagement: integrity.”
>
> — Alastair Pitts, Copywriter, Words For Founders

> “Jon is not just talented at what he does, he's also not a pain in the ass. With Jon there's no drama or ego, and he's easy to deal with.”
>
> — Ryan Glover, Founder, Hypothesis

> “Jon's process really moved the ball forward for me. He helped me think critically about my brand and distilled all my different ideas into something actually marketable. A professional's professional.”
>
> — Dennis Walsh, Founder, Crosscut

> “Jon is a structured thinker who is able to extract important ideas and recombine them in useful ways, without being a nerd about it.”
>
> — Thijs Brilleman, Co-founder, Factorion

> “I'd struggled to find brand consultants who can follow through to execution. Jon gets to the soul of a brand and brings it out in consistent visuals that are easy for non-experts to follow.”
>
> — Stephen Pratley, Conversion Consultant, The Conversion Co

## What Jon Persson believes about brands

In his own words. Client work and running my own companies taught me these. They’re also why the sprint works the way it does.

### You can’t see your own brand from the outside.

> You know what you meant, so you read it into everything you’ve made. Customers only see what’s on the page. That gap is why very good operators end up explaining on sales calls what their brand should already say.

Argued in full: [The glass jar](https://cultmethod.com/articles/glass-jar.md)

### A new logo won’t fix a positioning problem.

> Most founders who come to me for a logo need something else first: a clear answer to who it’s for and why them. Every sprint starts with positioning, and the identity is built to carry it.

Argued in full: [Brand vs. logo vs. identity](https://cultmethod.com/articles/brand-vs-logo.md)

### One person should make the call.

> Research and feedback frame the problem, but they shouldn’t make the decision. Feedback that doesn’t make the work more distinct only sands it down. In the sprint you decide, and I tell you plainly what I’d do.

Argued in full: [The dangers of design by committee](https://cultmethod.com/articles/design-by-committee.md)

### Brand work doesn’t need months.

> Good creative work is a series of steps, done with a blue-collar mindset rather than a wait for inspiration. Strip out what doesn’t change the outcome, fix the dates, and a complete brand fits in ten working days.

Argued in full: [The business value of design](https://cultmethod.com/articles/value-of-design.md)

### A brand book doesn’t write your next email.

> Most agency projects end in a brand book PDF. I’d rather leave you with tools you use: the site live, the files in your name, and a voice kit in Claude or ChatGPT that drafts your next email in your voice.

## How Cultmethod works

- What you get: positioning, visual identity, a custom website, and a brand voice kit.
- The voice kit: Your positioning and tone, set up in Claude or ChatGPT on your account. It drafts your emails, posts and product copy. It’s yours to keep.
- Editing the site: Yes. Edit it in a visual editor, or entirely through ChatGPT or Claude. Change as much as you like, and it stays on brand instead of turning into AI slop.
- Timeline: 10 working days, one client a month. Next start: January 2027.
- Price: $2,000, fixed, for the next founding slot. 3 of 3 founding slots left ($2,000, $4,000, $6,000), then $8,000.
- Payment: Half to book your start date, half at handoff.
- Your time: Less than two hours: a kickoff of 30 minutes at most, a 15-minute concept review, a short handoff, and timely email replies (thanks!).
- Who does the work: Jon Persson leads every sprint and writes the positioning and copy, with a small team he has worked with for years.
- How to start: apply at https://cultmethod.com/apply/. Every application is accepted or declined within 24 hours. Questions: jon@cultmethod.com.

## Company

Izoro Ventures Ltd, DBA Cultmethod. Based in Cyprus. https://cultmethod.com/